Identify the limitations of hit counters

1
YOU WILL LEARN TO

• Section 13.1
• Identify the limitations of hit counters
• Monitor Web site traffic
• Describe the information gathered by tracking
  systems
• Identify database interface pages
• Section 13.2
• Identify Web site search features
• Add named anchors to a Web page

2
YOU WILL LEARN TO

• Section 13.3
• Identify tools used to share news
• Identify tools used to collect visitor
  information
• Create a guest book
• Section 13.4
• Explain how frames work
• Identify guidelines for frames pages
• Create a frames-based page
• Use frames on a site

3
pp. 366-369
Tracking Visitors and Collecting Information
13.1
Focus on Reading
Main Ideas Hit counters and tracking software
tally the number of visitors to a Web site.
Databases collect, store, and organize
information gathered from a sites visitors.
Key Terms hit counter tracking
software database record database driven database
interface page
4
pp. 366-369
Tracking Visitors and Collecting Information
13.1
Tracking a Web Sites Visitors
E-commerce sites often include hit counters to
help track Web traffic. But this only tracks that
the user came to the page. Tracking by page view
records how many times a page was
visited. Tracking by unique visit records how
many people visit a site overall.
hit counter A dynamic Web component that records
how often a file is accessed from a Web server.
Each file on a Web page counts as one hit. (p.
366)
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pp. 366-369
Tracking Visitors and Collecting Information
13.1
Tracking a Web Sites Visitors

• Other tracking software records user information
  that can help the sites owners to
• decide how to advertise.
• identify popular Web pages.
• fine-tune navigation.
• Most Web hosting companies provide Web statistic
  software that provides vast statistical
  information.

tracking software Records information about Web
site visitors such as what browser they used, how
they navigated to the site, and what country they
are from. (p. 367)
6
pp. 366-369
Tracking Visitors and Collecting Information
13.1
Connecting Web Sites and Databases
After visitors give their information, the
company must have a way to collect, organize, and
store this information. Many companies use
databases to maintain the information given by
users.
database A collection of information that is
organized by fields and records for easy
retrieval. (p. 368)
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pp. 366-369
Tracking Visitors and Collecting Information
13.1
Connecting Web Sites and Databases
A database is organized in fields. A field is
one piece of information. A record includes all
the fields of information gathered from one
person.
record A group of related fields in a database
that contains all the information gathered about
a particular person or product. (p. 368)
8
pp. 366-369
Tracking Visitors and Collecting Information
13.1
Connecting Web Sites and Databases
Web site developers use static pages for fixed
information and dynamic pages for information
that will change. When dynamic pages pull
information from a database, the Web site is said
to be database driven.
database driven Dynamic page that uses a database
for its source of information. (p. 368)
9
pp. 366-369
Tracking Visitors and Collecting Information
13.1
Connecting Web Sites and Databases
Web sites must have a database interface page to
allow users to interact with the database through
the browser.
database interface page A Web page that connects
to and interacts with a database. (p. 368)
10
pp. 366-369
Tracking Visitors and Collecting Information
13.1
Section Assessment
Examine Which type of tracking method would you
use to record how many people visit a site
overall? A. page viewers B. database
entries C. hit counters D. unique visits
D. unique visits
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pp. 371-374
Making Information Easy to Find
13.2
Focus on Reading
Main Ideas Web developers use tools such as site
maps, tables of contents, and named anchors to
help visitors locate information on the site.
Site search components enable visitors to find
specific words or phrases on the site.
Key Terms site map table of contents search
capabilities frequently asked   questions
(FAQ) named anchor
12
pp. 371-374
Making Information Easy to Find
13.2
Search Features
A site map can help your Web sites visitors find
information quickly and easily. A table of
contents on a Web site allows visitors to see the
contents and organization of the site in a glance.
site map A list of categories that organizes the
content of large Web sites. (p. 371) table of
contents A Web site element that allows visitors
to see the contents and organization of the site
in one glance similar to the table of contents
of a book. (p. 372)
13
pp. 371-374
Making Information Easy to Find
13.2
Search Features
Most e-commerce Web sites have search
capabilities that allow users to look for
specific information.
search capabilities A Web site feature that
allows visitors to find specific words or phrases
in the sites content. (p. 372)
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pp. 371-374
Making Information Easy to Find
13.2
Frequently Asked Questions Pages
Frequently asked questions pages offer answers to
questions likely to be asked about the business
and the site. Many FAQ pages include named
anchors to take visitors immediately to the
information they are seeking.
frequently asked questions (FAQ) A list of
questions and answers to questions that visitors
are likely to have about the Web site, the
business, or a companys products. (p.
373) named anchor A hyperlink to a specific
place in another document or to a specific place
in a document. (p. 373)
15
pp. 371-374
Making Information Easy to Find
13.2

• Activity 13A Add Named Anchors (p. 373)

16
pp. 371-374
Making Information Easy to Find
13.2
Section Assessment
Name Where would a visitor go to see the
contents and organization of a Web site in one
glance? A. map view B. FAQ page C. site
map D. table of contents
D. table of contents
17
pp. 375-379
Building a Sense of Community
13.3
Focus on Reading
Main Ideas Web sites use newsletters, blogs, and
syndicated content to share information with
visitors. Bulletin boards and guest books allow
visitors to share information with other online
users.
Key Terms newsletter blog RSS bulletin
board guest book
18
pp. 375-379
Building a Sense of Community
13.3
Sharing Information with Visitors
Some Web sites allow users to sign up to receive
newsletters. A blog is a Web page that visitors
access to read frequently updated news,
information, and opinions about a variety of
topics.
newsletter A method of staying in touch with a
Web sites users, usually includes news,
information, and updates about a particular
topic. (p. 375) blog A public journal in which
one or more individuals share their thoughts on a
variety of subjects. (p. 376)
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pp. 375-379
Building a Sense of Community
13.3
Sharing Information with Visitors
Some Web sites allow users to include RSS feeds
from thousands of content sources to create
highly customizable and personal pages.
RSS (Really Simple Syndication) A content feed
that allows syndicated Web content to be
published on several different Web sites. (p.
376)
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pp. 375-379
Building a Sense of Community
13.3
Receiving Information from Visitors
On a bulletin board, people can post questions,
photos, news, thoughts, or artwork for others to
discuss or comment on. A guest book gives
visitors to your Web site a place to publicly
comment on their experiences with the Web site.
bulletin board An online area where users can
exchange messages. (p. 377) guest book A public
record of comments from visitors to a Web site.
(p. 377)
21
pp. 375-379
Building a Sense of Community
13.3

• Activity 13B Create a Guest Book (p. 377)

22
pp. 375-379
13.3
Building a Sense of Community
Section Assessment
Evaluate Which feature would you use if you
wanted to give visitors a place to post comments
on a Web site? A. newsletter B. guest book C.
blog D. RSS feed
B. guest book
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pp. 380-384
Frames
13.4
Focus on Reading
Main Ideas Frames allow designers to control how
individual areas of a site display and scroll.
Dreamweaver provides predefined framesets that
make it easy to create frames-based sites.
Key Terms frame frameset
24
pp. 380-384
Frames
13.4
Creating Frames-Based Pages
Frames are designed to make navigation easier by
keeping part of the site constant. To create a
frames page, first create a single shell page
called a frameset.
frame A separate region on a Web page that
contains its own HTML document. (p.
380) frameset A shell page in a frames site that
contains information about the size and placement
of the frames within the site. (p. 380)
25
pp. 380-384
Frames
13.4
Creating Frames-Based Pages

• Follow these guidelines to make your frames pages
  more user-friendly
• Consider the number, placement, and size of the
  frames.
• Consider your target audience, as many older
  browsers do not support frames.
• Consider usability and accessibility issues.

26
pp. 380-384
Frames
13.4

• Activity 13C Use Frames on a Site (p. 382)

27
pp. 380-384
Frames
13.4
Section Assessment
Identify Dreamweaver allows you to use a
predefined _________ to create frames-based
sites. A. frameset B. layer C. style sheet D.
frame area
A. frameset
28
Chapter Review
True/False Older browsers all support
frames-based sites.
False. Many older browsers do not support
frames.
29
Chapter Review
Explain Why do many Web sites include a page
that answers frequently asked questions (FAQ)?
FAQ pages are designed to answer questions that
a visitor is likely to have regarding the Web
site. Visitors will not have to wait for a
response for common questions.
30
Resources
For more resources on this chapter, go to the
Introduction to Web Design Using Dreamweaver Web
site at WebDesignDW.glencoe.com.