Introduction to Podcasting

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Introduction to Podcasting

• Tate Britain, 8 Oct 2007

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What is a podcast?

• (i)Pod (broad)cast podcast
• Distributed using an RSS feed
• - example San Francisco Museum of Modern Art
• Episode format
• Streaming audio/video vs. podcasts

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Audio vs. video

• User experience audio is more versatile
• Production differentials time and cost
• Bandwidth video needs more
• Enhanced audio podcasts a halfway house

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How podcasting started

• First experiments in 2000/2001
• Google search for podcasts per day
• 28 September 04 24 hits
• 1 October 04 2750 hits
• 18 October 04 more than 100,000 hits
• 28 September 05 more than 100 million hits
• iTunes starts its podcast directory in June 05
• Apple unveils first video iPod in October 05

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Who is making podcasts?

• Amateurs and enthusiasts
• 30 of the worlds largest organisations now use
  podcasting as a communications tool
• UK museums currently lag behind US museums in
  podcasting
• Global Museum has a list of museum podcasts
  www.globalmuseum.org

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Who is listening?

• In the US
• Awareness of the term Podcasting increased from
  22 to 37 from 2006 to 2007
• 16 of people had 'ever' listened to or watched a
  podcast
• The podcast consumer 49 female, 51 male
• In the UK, 8 of UK internet users - about 3
  million people - had downloaded a podcast by
  October 06

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How do you listen to podcasts?

• Online, via websites
• Offline, via downloads, on your PC or iPod
• General podcast aggregators
• e.g. iTunes (www.apple.com/itunes/download),
  www.podcastalley.com, www.odeo.com,
  www.ipodder.org, www.podcastpickle.com
• Specialist podcast aggregators
• e.g. http//epnweb.org, www.learnoutloud.com

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How do you make a podcast?

• Digital recording equipment
• Digital editing software
• Publishing software
• Other considerations
• A quiet space
• Eloquent contributors
• Time to do it

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Examples

• Formats vary
• Brooklyn Museum of Art
• - podcasting unedited audio from an event
• Kansas Museum of History
• - building a podcast around one object
• Holocaust Memorial Museum
• - using first person stories to highlight work

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Why podcast?

• New levels of interactivity
• New audiences can learn about your collections
• You can reach more people
• Raise awareness and interest in your work
• Enhance existing programmes
• Create cost-effective audio tours
• Prove that youre on the cutting edge