Mass Communication Theories (3)

1
Mass Communication Theories (3)

• Institution
• Structure
• Function

2
Media As Social Institutions

• Differences between communication through media
• and
• Communication through traditional channels
• The channel is not as important as the uses made
  of messages

3
Structure and Function of Communication in Society

• The 5-W model criticism
• The 3-function theory changes
• Important notice men do not change the
  mechanisms regulating human behaviors change over
  time.

4
Social Conflict and Communication

• Communication as a means of preserving power
• Secret measures to spy on others
• No correlate of the distinction between the
  secret and open channels of human society
• Think about it Espionagepast and present

5
Efficient Communication

• Discover and control factors that interfere with
  efficient communication
• Deliberate obstacles in the way of communication
• Communication skill vs. context (example)
• Efficiency is sometimes adversely influenced by
  personality structure
• Manipulate content to fit ideology