York University Sport Administration Certificate Program

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York University Sport Administration Certificate
Program

• Established in 1980 by Bryce Taylor, this
  prestigious program prepares its students to
  enter into the sport industry
• The programs dynamic teaching strategies and
  association with leading edge organizations
  develop essential skills for its students to
  excel in the industry

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York University Sport Administration Certificate
Program
Torontos only University Sport Administration
certificate program
This year, 2006-2007, the program boasts 48
students
Social, interactive, dedicated
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Program Design

• This prestigious program is designed to
  provide future sport professionals with a blended
  mix of theoretical and practical skills through a
  variety of learning experiences

• Four Program Objectives
• Theoretical Knowledge
• Practical Experience
• Teamwork
• Networking Opportunities

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Theory

• Sport Administration Classes
• AS KINE 2380 3.0 Introduction to Sport
  Administration
• This course is designed to introduce students to
  the knowledge and skills
• needed to be successful in sport management.
  Topics include leadership
• styles, communication and change management
  skills, creative problem
• solving and an introduction to event management
  and marketing. Three lecture
• hours per week. One term.
• AS KINE 3240 3.0 Behaviourial Approach to the
  Administration of Fitness and Sport
• The focus of this course is on working with
  people. Students learn the theory and practice of
  team building,
• communication and counselling skills. Three
  lecture hours per week. One term
• AS KINE 3490 3.0 Politics and Policy in the
  Sport Industry
• Discussions about power, politics and ethics as
  they relate to current sport policy issues are
  explored. Policy
• development and policy analysis skills are
  learned and applied to issues in professional
  sport, amateur sport and
• university athletics. Three lecture hours per
  week. One term.

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Theory

• AS KINE 3510 3.0 Sport Marketing and Event
  Management
• The purpose of this course is to provide students
  with both the theory and practical skills
  required to organize and
• manage events. Additionally, students have the
  opportunity to learn from professionals working
  in this field. Three
• lecture hours per week. One term
• AS KINE 4430 3.0 Business Skills for Sport and
  Fitness Professionals
• This course includes theory and detailed
  practical instruction about key
  management/organizational processes and their
• successful application to sport and
  fitness-related business initiatives. Three
  lecture hours per week. One term.
• Prerequisite Students must be in the Sport
  Administration Certificate or the Fitness
  Assessment and Exercise
• Counselling Certificate or have permission of the
  instructor.
• AS KINE 4530 3.0 Sport Administration Field
  Work  
• Students spend a minimum of 40 hours working in
  an administrative setting related directly to the
  area of sport
• administration. The practical experience is
  supported by lectures, seminars, reports and
  readings. Three hours per
• week. One term. Prerequisites Students must be
  in the Sport Administration Certificate.
• AS SC KINE 4545 6.0 Sport Administration
  Applied Research Perspectives
• This course provides students with an overview of
  selected current issues facing organizations in
  the sport industry as
• well as a grounding in social research methods.
  Students conduct applied research addressing
  problems faced by sport

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York University Sport Administration Association
(YUSAA)

• Once accepted into the Sport Administration
  Certificate Program one automatically becomes a
  member of YUSAA
• Members are required to participate in all YUSAA
  activities and fulfill 30 hours of volunteer work
  per semester. It is this volunteer work that
  gives our students the incredible amount of
  experience in and exposure to the field

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YUSAA Structure

• YUSAA operates as a small business with members
  providing event management, marketing and
  communication services for various organizations.
   Internally members serve on one of six
  committees
• Finance
• Marketing Promotions
• Communications
• Fundraising
• Office Administration
• BDRC

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YUSAAs Operating Philosophies
Professionalism

• Deliver professional service in all areas of
  event management
• The planning, managing and execution of
  events will be done with the utmost commitment
  and dedication
• During the event, all clients comments and
  concerns will be handled with care and
  consideration

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YUSAAS Operating Philosophies
Experience Driven

• Continuously on the lookout for new
  contracts that can bridge the gap between
  classroom learning and practical experience
• Operate as an independent organization that
  is goal-oriented and not financially obligated

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YUSAAS PORTFOLIO
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Sport Business Conference (SBC)

• YUSAAs very own two-day event targeting
  post-secondary students from Ontario-wide sport
  management programs
• This event, run by an appointed student team,
  includes extremely valuable experiences such as
  speakers and sponsor solicitation, marketing and
  communications with all sport management programs
  province-wide and delegate registration

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Past SBC Speakers Include

• Nancy Lee , Executive Director, CBC TV Sport
• Paul Godfrey , President and CEO of the Toronto
  Blue Jays
• Glen Grunwald, General Manager of the Toronto
  Raptors
• Richard Peddie , President and CEO of MLSEL
• Sarah Clappison , Athlete Coordinator , Right to
  Play

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Raptor Career Forum

• A one-day event targeted to secondary school
  students located at the ACC consisting of a panel
  of professionals in the sport management
• Our services include assistance with the event
  day execution, marketing and sales to secondary
  schools, management of registration, and
  volunteer/recruitment management

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Tait McKenzie Womens Volleyball Classic

• Once a year, YUSAA, the York University Womens
  Varsity Volleyball Team and Sport York partner up
  to run this exciting weekend event that attracts
  varsity teams from all over Canada
• YUSAAs services include event day tournament
  facility management, hospitality for teams
  officials, all on-campus marketing promotions,
  sponsorship solicitation and volunteer
  recruitment/management

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Charlton Research

• Charlton Research Inc. is an exclusive
  contract for YUSAA
• YUSAA members are in charge of compiling
  research data for a client at MLSE games
  including the Toronto Raptors, Toronto Maple
  Leafs, and Toronto Marlies

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CSF

• Honda Pro Am Presented by the Canadian
  Snowboarding Federation
• YUSAA students aided in the event execution of
  the event. On- sight signage, media relations,
  event
• operations and other tasks as assigned by the CSF
  team were carried out by the YUSAA staff over the
• 3 day event held at Mount St. Lois Moonstone.
• Invaluable event management experience!

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Why Choose YUSAA

• YUSAA operates out of Toronto
• YUSAA offers professional and quality service at
  extremely competitive rates
• YUSAA is comprised of a diverse and enthusiastic
  student group with a wide variety of skills and
  training relevant to event management

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Alumni

• YUSAA boast a strong alumni network with alumni
  holding prestigious post with a handful of
  successful companies within the sport management
  industry.
• Mentorship programs are in place for students in
  YUSAA with alumni in the field

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YUSAA would like to thank you for your time and
consideration

• Please contact us at
• York University Sport Administration
• 115 Stong College
• York University, 47000 Keele Street
• Toronto, Ontario
• M3P 1P3
• [phone] X77227
• www.yorku.ca/yusaa
• www.yorku.ca/spadmin

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Thank You!