Dias nummer 1

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Global Conflicts Palestine Can a conflict be
played?
20. September 2006, Malmö CEO Simon
Egenfeldt-Nielsen
sen_at_seriousgames.dk
Serious Games Interactive
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Agenda
What is a serious game? What is Global Conflicts
Palestine? What do other people think?
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What is a serious game?
Definition serious games
In principal, any game Games with an
agenda Educating, enlightening.. Not only
entertaining

• Edutainment
• Advertainment
• Business games
• Military games
• Political games
• Satirical games

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What is a serious game?
Problems with edutainment
Little intrinsic motivation Extrinsic motivation
through rewards, rather than intrinsic
motivation. No integrated learning experience
Lacks integration of the learning experience with
playing experience - learning subordinated play
experience. Drill-and-practice learning
principles Rely on drill-and-practice rather
than understanding training above learning.
No teacher presence No demands on teachers or
parents. Simple gameplay Built on a simple
gameplay from classic titles. Small budgets
Produced on limited budgets with limited
technology.
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What is a serious game?
Edutainment lacks balance
Most of what goes under the name "edutainment"
reminds me of George Bernard Shaw's response to a
famous beauty who speculated on the marvelous
child they could have together "With your brains
and my looks ..." He retorted, "But what if the
child had my looks and your brains?" (Papert,
1998 88)
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What is Global Conflicts Palestine
Vision
Create the worlds best computer games with an
agenda beyond entertainment
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What is Global Conflicts Palestine
Looking across boundaries
Our blue ocean
Serious books
Education
Discovery channel
ComputerGames
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What is Global Conflicts Palestine
Solution Our blue ocean...

• Enriching game experiences for everyone

• Seriousness
• Simplicity
• Involvement

Our value innovation (our serious games)
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What is Global Conflicts Palestine
The game
Global Conflict Feel and understand the tense
atmosphere and problems in Palestine You as
freelance journalist will draft a way out of the
conflict
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What is Global Conflicts Palestine
Target groups

• The ocean is blue and the tail is long..
• Private market People that are intellectual
  curious not afraid to try new things.
• Educational market 13-19 years social studies in
  Western world

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What is Global Conflicts Palestine
Play trailer
I learned more history in one day than the last
6 months Student, 16 years
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What is Global Conflicts Palestine
Gameplay
Freelance journalist Get the best article Find
informants Gain their trust Get their story Dig
out best quotes Put together article Highest
journalist level
You Goal Means Winning
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What is Global Conflicts Palestine
What problems did we try to solve

• Perpective Provide different perspectives on a
  topic
• Involvement Provide involvement in a topic
• Engagement Make the player feel they make a
  difference
• Realism atmosphere Develop realistic
  atmosphere
• Curriculum ties Fit it in with some curriculum

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What do other people think?
PR

• 25 news articles about the game in Denmark,
  Sweden, UK, Israel and US.
• In two major tv-channel main news program and two
  major radio shows
• Among first 5 hits on Google out of 1 mio. hits
  on serious games in total
• 15 talks this year in Denmark, Norway, Sweden,
  UK, US, Netherlands, Greece and Italy.

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What do other people think?
Dont take our word for it...
Global Conflicts Palestine is a fun and
different way to receive learning (Female
student, 18 years) You had a greater desire to
learn about the topic from Global Conflicts
Palestine (Male student, 16 years) "Our clear
understanding that the approach behind Global
Conflicts Palestine live up to all demands for
seriousness" (DK United Nations
Association) "Games are widely used as
educational tools, not just for pilots, soldiers
and surgeons, but also in schools and businesses
(The Economist)
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What do other people think?
Students want more...

• 90 students find it the be an interesting course
• 88 Students find it to be an interesting
  educational material
• 59 of students find they learned more
• 90 of students wants to try a similar course
  again

Sample 51 Danish High school low-middle class
students after a one-week course
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Closing

• Engaging intellectual stimulating game are
  possible
• A lot of people are looking for new games
• Like any other media computer games have a
  critical potential
• A strong market for serious games is still years
  away
• Distribution and financing remains a challenge

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