Arts at Penn

1
Arts at Penn Homepage (after usability testing)
http//www.arts.upenn.edu minicola_at_upenn.edu
2

• Arts at Penn
• Homepage
• (before usability testing)
• Lack of focus/ visual hierarchy in design
• Perceived difference between events in blue and
  orange boxes
• Subscribe
• Visiting Us Academic Programs not immediately
  visible
• Term Visiting Us unclear
• Icons for sub-events too small, distracting
• Search

3

• Arts at Penn
• Topic area page
• (before usability testing)
• Subscribe! repetitive and irritating
• Visiting Us Academic Programs not
  immediately visible
• Users confused if the featured event was part of
  the subscription service
• Text sizing controls confusing
• Some respondents said that it was no longer
  obvious that calendar was a link

4
Arts at Penn Topic area page (after usability
testing)
5

• Arts at Penn
• Venue profile page
• (before usability testing)
• Subscribe! _at_!!!
• Users wanted to see a feature event for venue
  being profiled
• Users wanted a link to venue-specific calendar
  listings
• Back to Main Venues page link confusing

6
Arts at Penn Venue overview page (after
usability testing)
7

• Arts at Penn
• Calendar, month view
• (before usability testing)
• Users disliked that calendar was designed to
  appear in new window
• Cluttered
• Limited ability to display multiple events on a
  single day
• Terms Show and Venue confusing
• Users wanted the ability to choose start and end
  points
• Users unsure how to view events on a specific
  day
• Based on feedback from respondents we eliminated
  the month view function

8

• Arts at Penn
• Calendar, day view
• (before usability testing)
• Users disliked that calendar was designed to
  appear in a new window
• Month Day view toggle not obvious
• Terms Show Venue confusing
• Users wanted the ability to choose start and end
  points

9
Arts at Penn Calendar, day view (after usability
testing)
10
Arts at Penn Calendar, event view (before
usability testing)
11
Arts at Penn Calendar, event view (after
usability testing)