DECA

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DECA

• Career Clusters

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OUR MISSION

• DECA Enhances co-curricular education in
  Marketing, Management and Entrepreneurship
• DECA Helps students Develop Career skills,
  build self esteem, experience leadership and
  practice community service

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DECA

• Our Focus
• Marketing
• Management
• Entrepreneurship

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Career Clusters
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Integrating Career Clusters

• 2002 Participated in Four Cluster
  Development Teams (Business, Finance,
  Hospitality and Marketing)
• 2003 Task Force to Define Clusters and
  Pathways with focus in Marketing, Management
• and Entrepreneurship

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Integrating Career Clusters

• 2004 Task Force Completes Gap Analysis
• Reviews Finance, Business Management and
  Entrepreneurship
• 2005 Task Force Reviews Hospitality

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Integrating Career Clusters

• 2006 Task Force Reviews
• Marketing, Sales and Service

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Career Clusters and Pathways

• Business, Management and Administration
• 1. Management
• 2. Business Financial Management and
  Accounting
• 3. Human Resources
• 4. Business Analysis
• 5. Marketing
• 6. Administration and Information Support

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Career Clusters and Pathways

• Finance
• 1. Financial Investment Planning
• 2. Business Financial Management
• 3. Banking Related Services
• 4. Insurance Services

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Career Clusters and Pathways

• Hospitality Tourism
• Restaurants and Food/Beverge Service
• Lodging
• Travel Tourism
• Recreation, Amusements Attractions

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Career Clusters and Pathways

• Marketing, Sales and Service
• Management and entrepreneurship
• Professional Sales and Marketing
• Buying and Merchandising
• Marketing Communication and Promotion
• Marketing Information, Management and Research
• Distribution and Logistics
• E-Marketing

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Pathway Analysis

• Marketing, Management or Entrepreneurship Focus?
• Duplication in another Cluster?
• Significant Enrollment or Potential?

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From 21 Pathways to 13

• Management and entrepreneurship
• Professional Sales and Marketing
• Buying and Merchandising
• Marketing Communication and Promotion
• Marketing Information, Management and Research
• E-Marketing
• Restaurants and Food/Beverge Service
• Lodging
• Travel Tourism
• Recreation, Amusements Attractions
• 11. Financial Investment Planning
• 12. Business Financial Management
• 13. Banking Related Services

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Competitive Events Realignment

• Hospitality
• Restaurants and Food/Beverge Service
• Lodging
• Travel Tourism
• Recreation, Amusements Attractions

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Revision of Competitive Events Program

• Realignment in Hospitality
• Restaurant and Food Service
  Management Series
• Quick Serve Restaurant Management Series
• Hotel and Lodging Series
• Sports and Entertainment Marketing Series

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Revision of Competitive Events Program

• Realignment in Hospitality
• Hospitality Services Management Team Decision
  Making
• Sports and Entertainment Management Team Decision
  Making
• Travel and Tourism Marketing Management Team
  Decision Making

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Revision of Competitive Events Program

• Realignment in Hospitality
• Hospitality and Recreation Marketing Research
  Event
• Virtual Business Challenge (Sports) On-line

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Finance Realignment

• Pathways
• 1. Financial Investment Planning
• 2. Business Financial Management
• 3. Banking Related Services

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Finance Realignment

• Accounting Application Series
• Financial Analysis Management Team Decision
  Making
• Business and Financial Services Marketing
  Research
• Stock Market Game

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Marketing, Sales and Service Realignment

• Professional Sales and Marketing
• Buying and Merchandising
• Marketing Communication and Promotion
• Marketing Information, Management and Research
• E-Marketing

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Marketing, Sales and Service Realignment

• Apparel and Accessories Series
• Business Services Marketing Series
• Food Marketing Series
• Retail Merchandising Series
• Automotive Services Marketing

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Marketing, Sales and Service Realignment

• E-Commerce Management Team Decision Making
• Buying and Merchandising Team Decision Making
• General Marketing Research
• Retail Marketing Research

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Marketing, Sales and Service Realignment

• Fashion Merchandising Promotion Plan
• Technical Sales
• Sunkiss Challenge (on-line)
• Virtual Business Challenge (on-line)

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Business Management and Entrepreneurship

• Pathways
• Management and entrepreneurship

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Business Management and Entrepreneurship

• Marketing Management Series
• E-Commerce Business Plan
• Entrepreneurship Wriiten
• International Business Plan
• Entrepreneurship Participating
• Franchise Entrepreneurship

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Events Common to all Clusters

• Community Service
• Creative Marketing
• Entrepreneurship Promotion Plan
• Learn and Earn Project
• Business Law and Ethics
• Advertising Campaign
• Public Relations Project

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Summary

• Competitive events in each of the 13 pathways
• Varying format and styles
• Supported by Performance Indicators linked to
  curriculum standards
• Involve Authentic Assessment

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Next Steps

• Continuous review and revision
• Links to Post-Secondary
• Links to Industry standards and credentials