Sports

1
Sports Entertainment Marketing II

• 1.01 Describe the value of DECA.

2
What is DECA?

• A career and technical student organization
  that
• Is designed to attract students into marketing
  careers.
• Encourages the understanding of free enterprise.
• Encourages civic responsibility.
• Maintains a series of competitive events.
• Offers awards and recognition.
• Offers scholarships.

3
What is DECA continued?

• An association of marketing students
• Helps develop leaders in marketing, management,
  entrepreneurship.
• Is one of the three integral parts of the Sports
  and Entertainment Marketing Course.
• The other 2 are classroom instruction and work
  based learning.

4
Who can join DECA?

• Any student taking a marketing-related course
  such as sports and entertainment marketing.
• DECA is co-curricular DECA is incorporated into
  the classroom.

5
What are the Goals of DECA?

• To prepare marketing education students to take
  their proper places in the business world.
• To develop leadership characteristics.
• To develop self-confidence and self-acceptance.
• To develop a greater understanding of our
  competitive, free enterprise system.
• To further develop occupational competencies
  needed for careers in marketing, management and
  entrepreneurship.
• To develop high ethical standards in personal and
  business relationships.

6
What are the Goals of DECA Continued?

• To develop effective international relationships.
• To develop a greater awareness of career
  opportunities in marketing.
• To develop greater proficiency in communication.
• To develop greater appreciation of the
  responsibilities of citizenship.
• To develop a healthy competitive spirit.
• To develop social and business etiquette.

7
What are the Benefits of DECA?

• Sense of belonging
• Group participation
• Motivational involvement
• Competitive involvement
• Personal growth and development

8
Basic Facts

• DECA stands for Distributive Education Clubs of
  America
• Headquarters
• International Reston, VA
• NC Raleigh
• Publications
• National DECADECA Dimensions
• NC DECADECA Connections
• Tagline Developing leaders in marketing,
  management and entrepreneurship.

9
Basic Facts continued . . .

• Colors Blue and gold
• Blue represents sincerity
• Gold represents success
• Emblem Diamond
• Four points on the DECA diamond
• 1. Social Intelligence
• 2. Leadership Development
• 3. Civic Consciousness
• 4. Vocational Understanding

10
Unit 1 Project

• You are to create a new sports or entertainment
  product and provide a prototype.
• The project details are located on the website in
  Unit 1 under Unit 1 Project Overview
• The answers to these questions need to be
  organized into a PowerPoint Presentation.

11
Divisions of DECA

• High School
• Delta Epsilon Chi
• Collegiate
• Alumni
• Professional

12
Levels of DECA

• Local (HS)
• District
• State (NC)
• Region (NC is in Southern)
• 4 Regions North Atlantic, Southern, Central, and
  Western
• International

13
Governance in DECA

• Professional staff
• Leadership council
• Student leadership

14
Sustaining DECA Financially

• Membership in DECA requires that each member pay
  dues on the state and national level.

15
Other NC CTE Student Organizations

• DECAMarketing Education
• FBLABusiness and Information Technology
  Education
• FCCLAFamily and Consumer Sciences Education
• FFAAgricultural Education
• HOSAHealth Occupations Education
• TSATechnology Education
• SkillsUSAVICATrade and Industrial Education

16
DECA Conferences

• Sports and Entertainment Marketing Conference
  held in Orlando, Florida.
• Marketing Competitive Events Conference (MCEC)
  District competition.

17
DECA Conferences continued . . .

• North Carolina Career Development Conference (NC
  CDC) State competition held in Greensboro.
• International Career Development Conference
  (ICDC).

18
DECA Events

• Competency Based Competitive Events
• Apparel Accessories Marketing Series
• Food Marketing Series
• Management Team Decision Making Events
• Sports Entertainment Marketing Mgmt Team
  Decision Making
• Travel Tourism Marketing Mgmt Team Decision
  Making

19
DECA Events continued

• Marketing Research Events
• Hospitality Recreation Marketing Research
• Retail Marketing Research
• Chapter Team Events
• Civic Consciousness Project
• Creative Marketing Project

20
DECA Events continued

• Business Mgmt Entrepreneurship Events
• E-Commerce Business Plan
• International Business Plan
• Marketing Representative Events
• Advertising Campaigns
• Fashion Merchandising Promotion Plan

21
DECA Special Activities

• 7-Up Challenge
• Virtual Business Challenge
• DECA Quiz Bowl

22
Themes

• International Theme
• DECA . . . Developing leaders in marketing,
  management and entrepreneurship.
• North Carolina Theme
• NC DECA . . . (Can you find it?)

23
Join DECA TODAY!
24
Unit 1 Project continued

• Continue working on Unit 1 Project
• Research and provide solid evidence of your work
  in your presentation
• All work is be completed and ready for
  presentation at the end of the unit