SFHS Marketing Education/DECA Program

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SFHS Marketing Education/DECA Program
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SFHS Marketing Education Program

• Established in 1997 with 27 Marketing students
  and 11 DECA Members
• We currently have more than 400 Marketing
  students and was once again named as the Worlds
  Largest DECA chapter in May 2012 with 829 members
  
• Program became Industry Certified in 1999

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Marketing classes lead to marketing opportunities

• Classes Offered
• Marketing Principles
• Advanced Marketing
• Introduction to Fashion Marketing
• Fashion Marketing Sales and Promotion
• Sports and Entertainment Marketing
• Advanced Sports and Entertainment Marketing
• Entrepreneurship Building a Business
• Marketing WBL
• IB Business and Marketing

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Marketing, Sales, and ServicesCareer Pathways

• Marketing Management
• Marketing Principles, Advanced Marketing,
  Entrepreneurship Building a Business
• Fashion Marketing
• Marketing Principles, Introduction to Fashion
  Marketing, Advanced Fashion Marketing
• Sports and Entertainment Marketing
• Marketing Principles, Introduction to Sports and
  Entertainment Marketing, Advanced Sports and
  Entertainment Marketing

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Marketing Classes Prepare Students for College

• On average, 97 of our marketing students attend
  college.
• The vast majority of our advanced marketing
  students major in marketing in college.

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• Business Projects
• Advertising Campaigns
  
  Marketing Research Projects

Lances Jewellery
Cumming

Ichiban Steak and Sushi
Alpharetta
The UPS Store
Alpharetta
Computer Transitions Inc.
Cumming
SpekWorx Vision Center
Winder
Riverside Bank Buckhead
Laurel Springs Golf Club
Suwanee
My Gym Childrens Fitness Center
Duluth
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Business Projects
Completed over 30 projects in the last 3 years
Sawnee EMC
Cumming AMS Pool Cumming
PVR Research Suwannee I.O.
Metro Cumming Marcos Pizza
Cumming Yummy Yogurt
Cumming Leadership Forsyth Cumming State
Farm Cumming North Metro Massage
Cumming Carvel Alpharetta Cal
laway Security Systems Alpharetta McDonalds
Johns Creek
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SFHS DECA students assisted GMMG Ad Agency of
Washington, DC in developing a state-wide
advertising campaign for the Southern Governors
Association
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SFHS DECA students, Jordan Chatelain and Bailey
York, recorded two 30 second radio spots to
promote CollegeBoard.com. The commercials aired
on 94.9fm
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Marketing students design ads for The Avenue and
are awarded scholarships
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Marketing students are mentored by
representatives from Infinitee Advertising Agency
in Atlanta
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Students designed a social media marketing
campaign for The Avenue Cousins Properties
The campaign was used at all Avenue locations in
Georgia and Tennessee
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EntrepreneurshipStudents manage DECAs school
store, The Bird Cage
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Sports Marketing students conducted marketing
research and designed a sports show which aired
on ESPN in October 2010
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Sports and Entertainment Marketing
Advertising Project for Atlanta Motor Speedway
DECA Night With the Atlanta Hawks
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Fashion Marketing
Former SFHS Fashion Student Designs for Barbie

Produce the Prom Fashion Show
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Marketing WBL

• Juniors and Seniors explore career interests in
  the field of marketing.
• Student job titles range from customer service
  representatives, sales associates, and assistant
  managers, to marketing assistants and more.
• Marketing Assistant, K.C. Love, designed
  advertisements for new products offered by
  Rivers Edge Pharmaceuticals in Suwanee. His
  employer awarded him a 20,000 scholarship.

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Marketing WBLMarketing student, Karlee
Smith, completed her WBL experience at Vanity
Fair. She studied fashion marketing in college
and currently markets the PINK line at the
Victorias Secret corporate headquarters in Ohio
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Scholarships

• In the past 5 years, marketing students have
  received a total of 35 scholarships (half of a
  million dollars) solely based upon projects that
  they completed in their Marketing classes and in
  DECA
• The Avenue Forsyth business scholarships
• E-Step Entrepreneurial Business Plan
  scholarships
• DECA Scholarships
• Marketing Internship Scholarships-20,000
• The Art Institute Scholarships-80,000
• SCORE Business Plan Scholarships

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DECA

• An Association of Marketing Students

SFHS DECA is the largest DECA chapter in the
world
DECA is a co-curricular organization designed for
students who are interested in careers in
marketing, management, and entrepreneurship.
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DECA Competition

• SFHS had 91 winners at the 2013 state
  competition who will advance to compete at the
  upcoming International DECA Competition in
  California
• 2012 Competition stats
• 80 SFHS International competitors-Top 20

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SFHS 1st Place International DECA winners
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Marketing Instructors/DECA Advisors

• Debra Moore
• Marketing Principles, Advanced Marketing,
  Entrepreneurship, IB Business and Management,
  Marketing WBL
• Nancy Ruff
• Marketing Principles, Fashion Marketing, Fashion
  Marketing Sales and Promotion
• Katie Pniewski
• Marketing Principles, Sports and Entertainment
  Marketing, Advanced Sports and Entertainment
  Marketing