Title: THE PROCESS OF DESIGN FOR ENVIRONMENT
1THE PROCESS OF DESIGN FOR ENVIRONMENT
- The majority of a products environmental impact
is decided in the design stage
2Design
- Verb
- To work out or create the form or structure of
something - To plan and make something in a skillful or
artistic way - To intend something for a particular purpose
- To contrive, devise, or plan something
- Noun
- The way in which something is planned and made
- A drawing or other graphical representation of
something that shows how it is to be made - A pattern or shape, sometimes repeated, used for
decoration - The process and techniques of designing things
- A plan or scheme for something
- Something that is planned or intended
3What does product design do?
- Conceptualizes attributes/performance of product
(marketing) - Determine assembly of interacting components
(design engineering) - Determines process and efficiency of production
(operations management) - Requires organizational coordination
(organizational management)
4Product Attributes
- Core attributes actual use, psychological,
problem reduction (e.g. safety) - Supplemental attributes features, quality,
styling, packaging, labeling, brand - Extended attributes credit, warranty, delivery,
installation, after-service
5Design for Environment
- The systematic consideration of design
performance with respect to environmental,
health, and safety objectives over the full
product life cycle - The systemic integration of environmental
performance throughout the product life cycle in
the conceptualization and planning of a product.
6Objective of DfE
- Use design to reduce the overall environmental
impacts of a product--dramatically.
7Tools of DfE
- Practices the range of ways that energy and
material reduction, recycling and safe disposal
can be designed into the product - Whole system designoptimizing the performance of
all the parts working together. - Product design teams
8Who does DfE?
Parts Manufacture
Materials Processing
Product Assembly
Social Infrastructure Govt, industry
assoc.s, NGOs, etc.
Resource Extraction
Distribution
Physical Infrastructure roads, sewers, land use,
electricity, etc.
Recycling
Consumption
Materials Collection
Material Energy Inputs
Pollution Outputs
9Who is involved in DfE Stakeholders
- Government
- Trading Partners
- Community
- Employees
- Investors
- Insurers
- Media
- Pressure Groups
- Customers
10What values can be created through DfE?
- Improved product quality
- Healthy working environment and staff commitment
- Improved community relations
- Positive pressure group relations
- Improved media coverage
- Green Products and byproducts
- Cheaper finance
- Lower insurance and legal costs
- Assured present and future compliance
- Improved materials and energy efficiency
- Reduced cleanup and decommissioning costs
- Reduced supplier and customer costs
11Two things to keep in mind
- All companies are service companies
- Design for Environment (DfE) and Life Cycle
Analysis (LCA) are interdependent
12The Service Economy
- Meaning Sell services rather than products.
Value is created by offering customers a
consistent flow of satisfaction rather than an
accumulation of goods. - Manufacturing companies capture benefits of
increased resource productivity and closed-loop
activities. - Service companies compound downstream savings and
avoid stocking and labor costs.
13The Service Economy
- Some businesses get their income from embodying
their product in a good, some get their income
from embodying their product in a service, and
most get their income from selling a combination
of both - All business are selling a service or function
produced through the use of resources, labour and
capital - DfE works best when focused on providing the
function while reducing energy and material
requirements
14Defining the product and its impact
Type of Facility or Business Product Process Equip., Energy,Mats, Bldg, Infra.
Customer comes to the business Customer comes to the business Customer comes to the business Customer comes to the business
Dry cleaning Hair Salon Hospital Clean clothing Hair maintenance Health maintenance Solvent cleaning Chem/Physical Treatments Medical care
Service goes to customer Service goes to customer Service goes to customer Service goes to customer
Appliance repair Grounds care Package delivery Reconditioned appliance Property maintenance Package transport Part and function maintenance Moving, fertilizing, etc. Pickup, movement, delivery
Remote delivery of service Remote delivery of service Remote delivery of service Remote delivery of service
E-banking Burglar alarms Financial services Bldg monitoring Elec. Transactions Elec. Comms
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16DfE for Services
- What? An assembly of buildings, products,
infrastructure, and other services - Why Shifts the focus from incremental
modifications of firm level practices to change
through the product cycle
17Components of a Service Business
Product DfE Influence
18Service DfE Practices
- Audits, LCA, Environmental impact statements
(EIA) - Green organization
- Purchasing, accounting, marketing, human
resources, operations, logistics.
19Service DfE Whole System Design
- Focus on service
- Integrating components and practices to achieve
synergies and avoid overlaps - Considering full range of values that can be
created - Throughout product cycle of various components
and services used
20Services DfE Design Team
- Appropriate task force or project team from
various activities - Include external consultants, government and
community - Use charrette as model?
21Product Design Team Members
Roles in DfE
Top Management Initiate DfE program and define product objectives
RD/Product Development Incorporate DfE criteria into product and process development, seek advice from other departments, etc.
Site/Facilities Design facilities to take advantage of new technologies, conservation sequence of design, synergies with processes, neighbors, nature.
Operations (house-keeping/engineering) Contribute detailed knowledge of processes and opportunities for improvement
Environment, Health and Safety Contribute environmental expertise to designers and RD people new to environmental improvement objectives, advise on regulations
Accounting Provide true costing of alternative technologies to justify capital investments in DfE
Purchasing Find alternative technologies to be included in DfE, collaborate with suppliers on needed DfE
22Product Design Team Members
Department Roles in DfE
Marketing Communicate customers needs, expectations and potential needs, educate customers on usage, devise selling and pricing strategies for lifecycle based products.
Suppliers Provide info on environmental impact of company, products and green alternatives design new green products
Distributors Provide info on environmental impacts of distribution green demand advertise and educate for green performance
Community Relations Communicate concerns of external stakeholders help create social and physical infrastructures
Customers Optimize environment performance (use, recycling, etc.) feedback info
External Stakeholders Redesign regulations, provide suggestions, monitor, aid product-cycle system design
23DfE Services
- Green hotels
- Organic food experience
- LPG taxis
- Ecotourism
- Green building services
- Financial services
- Environmental services (engineering, design,
management, remediation, community facilitators,
etc.)
24Turn one of these into a closed loop service
company
- Mobile phone company
- Bottled water company (e.g. 500ml bottles)
- Construction company
25DfE for Material Goods
26DfE for Material Goods Practices
- Design for recovery and reuse
- Design for material recovery
- Avoid composite materials
- Specify recyclable materials
- Use recyclable packaging
- Design for component recovery
- Design for reusable containers
- Design for refurbishment
- Design for remanufacture
- Design for energy conservation
- Reduce energy use in production
- Reduce device power consumption
- Reduce energy use in distribution
- Reduce transportation distance
- Reduce transportation urgency
- Reduce shipping volume required
- Use renewable forms of energy
27DfE for Material Goods Practices cont
- Design for disassembly
- Facilitate access to components
- Optimize disassembly sequence
- Design for easy removal
- Avoid embedded parts
- Simplify component interfaces
- Avoid springs, pulleys, harnesses
- Avoid adhesives, and welds
- Avoid embedded parts
- Design for simplicity
- Reduce product complexity
- Reduce number of parts
- Design multifunctional parts
- Utilize common parts
- Design for material conservation
- Design multifunctional products
- Specify recycled materials
- Use remanufactured components
- Design for material longevity
- Extend performance life
- Upgradeable components
- Reusable platform
- Serviceability Durability
- Design for closed-loop recycling
- Design for package recovery
- Design reusable containers
- Develop leasing programs
28DfE Practices cont
- Design for waste minimization
- Design for source reduction
- Reduce product dimensions
- Specify lighter-weight materials
- Design thinner enclosures
- Increase liquid concentration
- Reduce mass of components
- Reduce packaging weight
- Use electronic documentation
- Design for separability
- Facilitate material identification
- Use fewer types of materials
- Use similar, compatible materials
- Avoid material contaminants
- Design for waste recovery and reuse
- Design for incineration
- Design for chronic risk reduction
- Reduce production releases
- Avoid toxic/hazardous substances
- Avoid ozone-depleting chemicals
- Use water-based technologies
- Assure product biodegradability
- Assure waste disposability
- Design for accident prevention
- Avoid caustic flammable materials
- Provide pressure relief
- Minimize leakage potential
- Use childproof closures
- Discourage consumer misuse
29DfE Examples
- Reduce device power consumption (for consumer
use) energy star appliances efficient lighting - Design for material recovery Color coding of
disposable camera plastic parts printed codes on
computer parts - Design for component recovery recovery of
photocopy toner and printer cartridges - Design for disassembly facilitates automobile
disassembly plants
30DfE Examples
- Design for waste minimization concentration of
soaps, detergents etc. elimination of boxes and
other large packaging - Design for waste recovery turning tires into
fuel turning smokestack emissions into
wallboard turning construction waste into
construction materials - Design reusable containers reusing steel and
plastic drums and pallets folding shipping
crates - Avoid undesirable substances elimination of CFCs
and phosphates
31Examples of DfE Practices
- Reduce device power consumption (for consumer
use) energy star appliances efficient lighting - Design for material recovery Color coding of
disposable camera plastic parts printed codes on
computer parts - Design for component recovery photocopy toner
and printer cartridges have been made to be
remanufacturable with equal performance of new
cartridges - Design for disassembly electronic devices and
automobiles are being designed so that they can
be easily taken apart in disassembly plants and
the parts recycled - Design for waste minimization soaps, detergents
etc. have been concentrated boxes and other
large packaging have been eliminated - Design for waste recovery flyash from coal
burning is turned into wallboard building
materials are made to be reusable or recyclable - Design reusable containers reusing steel and
plastic drums and pallets folding shipping
crates - Avoid undesirable substances elimination of CFCs
from refrigerators and air conditioning
elimination of phosphates from soaps and
detergents and elimination of VOCs from some
paints, glues and building materials
32Interrelationships among DfE Practices
33DfE Products
- Energy fuel cells, solar, wind, biomass,
geothermal, tidal, LPG. - Materials carbon fibers, aluminum, reusable
building materials, super-windows, toxic
replacements, biodegradable plastics, natural
materials. - Devices and Subsystems high-efficiency motors,
catalytic converters, sensors, fatter wires and
pipes, water aerators. - Environmental Technologies graywater recycling,
soil bioremediation, scrubbers, and integrated
pest management. - End-Use Products natural fiber clothes (also
rugs, handbags, curtains, golf bags, etc.), cell
phones, flat panel screens, electric vehicles,
cosmetics, houses, non-toxic paints and
buildings, hemp surfboards, solar powered
electronics.
34Whole System Design
- Screening methods
- LCA assessment methods
- Trade-off methods
- Decision making methods
35LCA-DfE Impact Matrix
36House of Quality Matrix
37DfE MetricsHow do you total up impacts over the
product cycle?
38Interrelationships among DfE Practices in the
Electronics Industry
39What Roles do other Corporate Activities Play in
DfE?
Support Activities Top Management
Environment, Health Safety
Research Development
Purchasing
Accounting
Human Resources
Management
Primary Activities
Marketing
Distribution
Production
Engineering
Logistics
Design For Environment
40Product Design Team Members
Roles in Collaboration on DfE
RD/Product Development Incorporate DfE criteria into product and process development, seek advice from other departments
Site/Facilities Design facilities to take advantage of new technologies, conservation sequence of design, synergies with processes, neighbors, nature.
Top Management Initiate DfE program and define product objectives
Operations (house-keeping/engineering) Contribute detailed knowledge of processes and opportunities for improvement
Environment, Health and Safety Contribute environmental expertise to designers and RD people new to environmental improvement objectives, advise on regulations
Accounting Provide true costing of alternative technologies to justify capital investments in DfE
Purchasing Find alternative technologies to be included in DfE, collaborate with suppliers on needed DfE
41Product Design Team Members
Department Roles in Collaboration on DfE
Marketing Communicate customers needs, expectations and potential needs, educate customers on usage, devise selling and pricing strategies for lifecycle based products.
Suppliers Provide info on environmental impact of company, products and green alternatives design new green products
Distributors Provide info on environmental impacts of distribution green demand advertise and educate for green performance
Customers Optimize environment performance (use, recycling, etc.) feedback info
External Stakeholders Redesign regulations, provide suggestions, monitor, aid product-cycle system design
42DfE at Xerox
- Remanufacturable machines and components
- Reuseable printer and toner cartridges
- Energy efficient machines
- Paper, energy and hazardous waste saving machines
- Electronic documentation software services
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47Xerox Supplies Return Programs Total Waste
Diverted from Landfill
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49DfE for Buildings
50Environmental Impacts of Residential and
Commercial Buildings in the US
- Primary energy
- 36.4 of total
- Electricity consumption
- 65.2 of total U.S. electricity in 2000
- Green House Gas Emissions
- 36 of CO2 emissions and 30 of total greenhouse
gas emissions - Waste generated by construction and demolition
- 136 million tons annually 92 from demolition
and renovation only 20 to 30 recycled or reused
51DfE Principles (Practices) for Buildings
- Smaller is better
- Design an energy-efficient building
(internally/externally) - Design buildings to use renewable energy
- Optimize material use
- Design water-efficient, low-maintenance
landscaping - Make it easy for occupants to recycle waste
- Look into the feasibility of using graywater
- Design for durability
- Design for future reuse and adaptability
- Avoid health hazards radon, mold, VOCs,
pesticides
52Whole System Design Tools
- Constructing models of the building to see how
the pieces can fit together and for use in wind
tunnel etc. experiments - Three-dimensional computer modeling
- Full-size models of sections of the building
- Energy modeling programs
- Computational fluid dynamics to see how air will
move in and around a building - Resource mapping to discover local materials
53Design Team (Charette) Members
- Developer
- Architect
- Engineers
- General contractor
- Subcontractors
- Engineers
- Government planners
- Neighbors
- Employees
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60DfE Proposal Outline
- Define your product describing how it generates
value for various stakeholders - Propose new design for product and explain how
practices/technologies utilized will reduce
impacts throughout the product cycle (with
metrics) - Explain interdependencies among the different
stages of the product cycle created by your DfE
project - Devise an industrial ecology that will enable
your company to realize its DfE objectives
through the use of physical and social
infrastructures. - Explain the values providing the incentives for
transactions to link each stage of the product
cycle.