Human-centered product design in action

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Human-centered product design in action
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• Human-centered design requires attention to
  several factors such as environmental, social and
  economical considerations. A closer look into
  what motivates consumers will offer insights as
  to how we can influence customers to make the
  choices you need them to make. There are three
  things to consider when creating human-centers
  products
• Bridging the automation gap
• Putting expertise in the foreground
• Nurturing the super customer

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Applications for design agencies

• Sometimes a great product idea starts with a
  problem someone is looking to solve for their
  audience. Maybe it starts with a simple insight
  into the life of your customer and the
  environment they are in. This application is
  projected in Banathys Process Lens categorizing
  different interdisciplinary processes to ensure a
  holistic and balanced approach for a design
  problem.

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Applications for design agencies
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Interdisciplinary design frameworks

• Having standard protocols for working with
  various product design challenges can help teams
  consider the project from all angles and steer
  clear of superficial solutions. In the present
  concept of sustainable, human-centered,
  interdisciplinary design, the following
  interdisciplinary framework can serve as a useful
  guide for product design.
• Analysis
• Conceptualization
• Design
• Production
• Delivery
• Closure

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CATWOE analysis

• Customer is the recipient of the outputs from the
  business system
• Actor is the role that performs the business
  system processes
• Transformation is the core process that delivers
  the outputs to the customer
• Weltanschauung is the underlying worldview for
  the transformation
• Owners are the stakeholder with the overall
  authority for the business system
• Environment is the regulations and constraints
  surrounding the business system

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Standardizing human-centered designing workflows

• There are a million ways to consider human needs
  at the end of your product life cycle, but
  without a clear formal process to move to
  user-centric design, your product will be left
  with big blind spots in the user experience.
• Whereas standardized process and workflow leads
  to faster, more appropriate work, which
  effectively addresses pain points and delivers
  products in a timely manner. It may not be an
  easy or quick process, but it is effective and
  necessary. Otherwise, you could be sending your
  products out to land on deaf ears.

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Stages of human-centered design
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• To illustrate, our hypothetical character Leslie,
  is a founder of a start-up Drink Fit. We are
  writing from the perspective of one of the senior
  designers on her team. We know Nikki has a knack
  for great go-to-market campaigns and encourages
  critical discussions that shed light on how the
  team can work better together. However, funds
  have been tight lately and Drink Fit is stuck
  in the Watch Plan stage.

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How the idea came about

• As part of a community supported agriculture
  initiative, Nikki had been having conversations
  with her friends in the sustainable agriculture
  space for a while.
• While she saw a lot of businesses cropping up as
  organic food stores the idea of a zero-waste
  setup really intrigued her. However, most
  businesses needed plastic or aluminum packaging.

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How to tackle a volatile market

• As the economy has not been so positive for
  businesses lately, market research allows us to
  perceive an idea of consumers' reaction to
  potential new products.
• It is the key to understand the new and existing
  products that are on the market. Research helps
  you focus on the audience and the market segments
  pinpoint the general areas of consumer
  interest.

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How to handle mixed reviews

• User experience is generally the attitude and
  emotional feedback of the user that they give
  when they use the product.
• It works as the path that guides users through
  the product and decides the entire journey until
  they take a final action. Some complained about
  the drink being too salty, while the others said
  the tetra-pack wasnt easy to use.

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Going big while staying green

• When the product was in its initial phase, Drink
  Fit had to appeal to the masses. The
  responsibility was to include taking care of the
  climate degradation, sustainable products, and
  zero-waste ideals.
• At this point, the bamboo boxes were really
  getting damaged in transport, with users
  complaining about the taste changing over time.
  The team had to make a decision to stick to the
  glass bottles with the recycling program offered
  as an add-on.

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• Even after the delivery and closure stage,
  periodically evaluate product design in order to
  see if the product is working the way you
  intended it to work when it goes to market and
  lives out its life cycle in the real world!
• The Drink Fit team used theoretical frameworks to
  guide their design and marketing process. It is
  entirely possible to design products without the
  use of these frameworks, using them helps
  streamline the design process.

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Read more about Nikki in our blog
http//www.vantageites.com/sustainable-product-des
ign-process
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Thank You!

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