NEWSSTAND ONLY REGIONALS

1

2009
The Magazine One-Sheet
Rate Base 675,000 Total Paid Circ 675,535
ABC June 30, 2008 Total Audience 7.382 million
Spring 2008 MRI Frequency Monthly Established 19
48 HRTV Audience 73mm homes on SPEED Channel
(Premieres 02/09) WEB Traffic 340,000 Unique
Visitors 2.0m monthly page impressions
March 2009 Ad Close 11/14/08 On Sale
1/6/09 May 2009 Ad Close 1/14/09 On Sale
3/10/09 July 2009 Ad Close 3/19/09 On Sale
5/12/09 September 2009 Ad Close 5/20/09 On
Sale 7/14/09 November 2009 Ad Close 7/23/09
On Sale 9/15/09 January 2010 Ad Close 9/24/09
On Sale 11/17/09 March 2010 Ad Close
11/23/09 On Sale 1/19/2010
WHO READS HOT ROD? Readership 99.3
Male 75.3 of readers have been reading for 9 or
more years. 35.8 are employed as
Craftsman/Technical. 77,546 is the average
household income. 83.9 own their own
homes. Effectiveness 26.9 of the readers pick
up HOT ROD 10 times a month. 71.5 of the
readers save the entire issue after reading HOT
ROD. React to Ads 62.9 of the readers have
purchased product as a result of reading HOT
ROD. 44.4 of the readers have requested
additional information after reading the ads.

• HOT ROD Deluxe celebrates traditional hot rods
  and customs from the perspective only HOT ROD
  can. HOT ROD Deluxe taps into its unrivaled
  archive of materials and romances hot rodding as
  a uniquely American tradition.
• HOT ROD Deluxe provides both the new generation
  of enthusiasts and graybeards with detailed
  how-to tech that reflects the passion of
  fabricating and drag racing set-up, plus engine
  builds of the obsolete multiple-carburetion
  powerplants traditional enthusiasts seek to
  recreate the image and styling from the formative
  years of hot rodding.
• The pin-up also lives on in the most glamorous
  and appealing manner.

2009 ON-SALE CLOSING DATES

• QUICK FACTS
• The Worlds Largest Automotive Performance
  Magazine.
• Most influential and powerful brand in the
  automotive performance market.
• Unsurpassed integration capabilities of
  marketing campaigns that include television,
  events, print, and digital.
• The broadest scope of technical information
  available anywhere that spans from new vehicle
  reviews to intense engine developmental data.
• Passionate readership of 7.382 million who
  respond to editorial information.
• The only magazine that can provide 60 years of
  heritage and speak with authority on the latest
  in what is new and unique in the market.
• Source Spring 2008 MRI

• NEWSSTAND ONLY / REGIONALS
• Seeking newsstand or regional readers only in
  order to maximize the efficiency of your media
  purchase?
• HOT ROD Magazine offers a newsstand only banked
  ad section in every issue that reaches up to
  100,000 newsstand buyers of HOT ROD Magazine.
  Prices rival niche titles with equal circulation
  and the seamless integration makes it the perfect
  buy for entry-level advertisers.
• Additionally, regional advertisers can purchase
  regional inserts (narrowed to the state level
  only) that will reach both newsstand and
  subscribers in specific state categories.
• Regional and newsstand inserts are also
  available.
• For more details contact your Source Interlink
  Media sales representative or Bruce Miller,
  Publisher, at 313.967.5125.

HOT ROD Magazine 6420 Wilshire Blvd, Los
Angeles, CA 90048 PH 323-782-2000 FAX
323-782-2223 ads.simautomotive.com
2
The HOT R Magazine One-Sheet
2009
Exclusively on

• HOT ROD TV returns for its 15th season on
  SPEED in February 2009.
• SPEED Channel reaches 73 million subscribers.
• Guaranteed viewership of 225,000 HH per week.
• Nine all-new episodes produced by BCII (Bud
  Brutsman), the creators of Overhaulin and RIDES.
• 26 consecutive week schedule with 26 weekend
  morning airings and 26 midweek airings.
• Source Interlink Media HOT ROD Television
  inventory is sold out for 2009. Inventory may be
  available from SPEED.
• Web Get up-to-date schedules, sponsor
  promotion and brand recognition details by
  visiting www.hotrod.com/tv.

September 2009
2009 Power Tour Dates and Route Sat., Jun 6
Madison, WI Alliant Energy Center
(Kick-Off) Sun., Jun 7 Racine, WI Downtown
Lakefront Mon., Jun 8 South Bend, IN
TBA Tue., Jun 9 Warren, MI (Detroit) General
Motors Technical Center Wed., Jun 10 Dayton, OH
University of Dayton Arena Thu., Jun 11
Somerset, KY TBA Fri., Jun 12 Bristol, TN
Bristol Motor Speedway (Grand Finale) Sat., Jun
13 Bristol, TN Bristol Motor Speedway (Long
Hauler Awards and Photo)
HOT RODs 5th Annual Drag Week takes the action
of the Pump Gas Drags and combines it with the
survival techniques needed to accomplish Power
Tour. Imagine driving your street/strip car on
an 1100-mile loop visiting 4 different race
tracks with no support vehicle, then returning to
the first location for the final day of racing.
Drag Week participants make up eight classes, and
each street machine is required to travel with
all provisions, tools and equipment on board.
Venues to be announced December 2008. At the end
of the week, the fastest and most reliable cars
make up the winners list, but simply surviving
Drag Week is a feat unto itself. Currently
planned for September, 2009, HOT ROD Drag Week
will again include 8 classes of competition in
order to determine the fastest street car in
America. HOT ROD Drag Week will be covered in
the February 2010 issue of HOT ROD. Presenting
Sponsor
12,500 Class Sponsor 6,000 Track Sponsor
6,000 Official Product Sponsor 3,500
2008 Results Long Haul Vehicles 1,245 Long Haul
Participants 2,208 Total Registered
Vehicles 3,985 Spectator Attendance at
Venues 64,500 includes one night and multiple
night registered vehicles. estimated attendance
for FREE spectator attendance at all venues.

• CONTACTS
• Doug Evans, VP/Group Publisher
• 813-675-3555
• doug.evans_at_sourceinterlink.com
• Bruce Miller, Publisher
• 313-967-5125 Cell 313-737-6665
• bruce.miller_at_hotrod.com
• Jerry Pitt, Editorial Director
• 323-782-2612jerry.pitt_at_sourceinterlink.com
• Rob Kinnan, Editor
• 323-782-2661
• rob.kinnan_at_hotrod.com
• Mimi Hirata, Assistant
• 323-782-2179
• mimi.hirata_at_hotrod.com

HOT ROD Magazine HOT ROD Television
HOTROD.com HOT ROD Power Tour HOT ROD Drag
Week HOT ROD Deluxe HOT ROD U at UTI
HRPT Sponsorships Rate Presenting Sponsor
SOLD Co-Sponsor
80,000 Kick-Off Sponsor SOLD Grand
Finale Sponsor 28,500 Cruise Night
Sponsor 25,000 Main Stage Sponsor
25,000 Vision Screen Sponsor
25,000 Dyno Challenge 20,000 GPS Route
Sponsor 18,000 Official Product
Designation 18,000 Event Level
12,000 Hot Rod Tour Bus 10,000 NOTE
Above sponsorship levels will have varying
degrees of identification in the advertising.
However, no sponsor or exhibitor will be included
in the advertising at a commitment of less than
12,000. Hospitality costs are the
responsibility of the sponsor.

• 340,000 unique visitors a month
• Over 2,000,000 page views
• Site is growing at 15
• Five unique advertising positions available
• Video sponsorship also available
• New Community Forum, Blogs and Readers Rides
• Contact DigitalSales_at_SourceInterlink.com