March 13, 2006

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March 13, 2006
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MAKE Magazine

• Project-based magazine focused on the tech DIY
  enthusiast
• MAKE unites, inspires and informs a growing
  community of resourceful people who undertake
  amazing projects in their basements, backyards
  and garages
• 80,000 paid circ in under 12 mos
• Newsstand sell-through twice industry norm
• Makezine.com nearly 1/2 Mil unique visitors per
  month

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MAKE Magazine

• The Martha Stewart For Geeks
• Steven Levy, Newsweek
• One of the hottest new titles in the magazine
  business
• Feature coverage in virtually every major news
  magazine and news daily in North America
• Plus repeat appearances on NPR, G4TV, MTV and
  dozens of major market radio shows

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• In a Nutshell
• Two-Day public gathering of tech DIY enthusiasts,
  teachers, students, tinkerers, hobbyists,
  inventors, science clubs, authors, manufacturers
  and retailers, and print/broadcast media
• Vision
• Unite, inspire and inform a growing community of
  resourceful people who undertake amazing projects
  in backyards, basements and garages -- We
  call them Makers
• Goal
• Deliver a unique and valuable opportunity for
  MAKE partners to connect with the Maker community
  and the media who are now discovering this
  growing phenomena

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Snapshot

• When
• Weekend of April 22nd/23rd
• Saturday 10A - 6P
• Sunday 10A - 5P
• Saturday night BBQ event planned
• Where
• San Mateo County Fairgrounds
• Admission
• Adults 12
• Teens 5
• 12 under free
• Family weekend passes
• Theme
• Meet The Makers
• Website

• San Mateo County Fairgrounds
• Centrally located in SF Bay Area
• Silicon Valley
• San Francisco
• Oakland East Bay
• Earth Day
• 10 to 15K Attendance Anticipated

• Major Sponsors
• Geek Squad
• Best Buy
• Microsoft
• Intel
• Yahoo!
• LEGO
• CNET

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Facilities Overview

• 6 exposition/workshop pavilions
• 100,000 sf indoor exposition space
• 5 acre outdoor midway
• Canopied main stage
• Entertainment
• Demonstrations
• Beacon personalities (MythBusters)
• Two parking lots with ample space for
  demonstration zones
• Kites
• Automotive demonstrations
• RC competitions
• Bike and outdoor equipment

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How-To

• Learn to build, make, design, or develop
  all kinds of things.
• Circuit board building Bicycle building
  Kite building
• Electronics recycling Circuit bending
  Toy making
• Retro gaming Yarn spinning
  Musical instrument making
• Wearables designing Robot building
  Pinhole-camera making
• Vehicle veggie converting Your Own Wind
  powered Generator
• 300 foot flights with water rockets
  Welding demonstrations
• Highspeed flash photography DIY girl
  gadgets Telescope making
• Mod an inexpensive camera into an infrared camera
• Homemade ECG/EKG Hacking USB keyboards
• Embedded RFID and RFID implants Pinball
  restoration
• Extend your hybrids mileage with a plug-in mod

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Recent Maker Faire Additions

• Discovery Channel's MythBusters Diana Eng
  of Bravo's Project Runway
• The Crucible The Exploratorium
  Zeum Graffiti research lab
• Bay Area Lego Users Club Danny OBrien
  and EFF
• Bunnie Huang Joe Grand William
  Gurstelle, Backyard Ballistics
• The Lunar Society (rocket builders) Squid
  Labs eMachineShop
• CalCars Steve Wozniak, Segway polo teams
  iFixit Parallax
• Laughing Squid DorkBot TreeHugger
  Crafster.org
• Bazaar Bizarre Grace Hawthorne Shana
  Berger, founders of ReadyMade
• Survival Research Labs Jamie Hynemans M5
  Industries
• Ira Flatow NPRs Science Friday KPIX TV
  Discover Magazine
• CNN NY Times
• Kevin Rose, founder of Digg and digg.com Films
• Mark Frauenfelder and David Pescovitz of Wired
  and BoingBoing

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Attendee Promotion

• MAKE Magazine - plus makezine.com, MAKE podcast,
  and MAKE newsletter
• Media Partners (e.g. BoingBoing, Robot Magazine,
  ReadyMade Magazine, etc.)
• eMail lists
• Internet Web Advertising
• Association Science Club Outreach (e.g.
  Robotics Society of America)
• Academic and Schools outreach
• Friends of OReilly (FOO)
• From Jeff Bezos to Esther Dyson to Larry Page
• Direct Mail
• Press
• Business technology publications
• Regional and local newspapers
• Sponsors
• OReilly Medias network of several hundred user
  groups and bloggers

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Maker Faire 2006