Media Kit

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Media Kit
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Sunday Magazine

• Sunday Magazine is positioned as the weekly must
  read lifestyle magazine that keeps readers in
  the know, while delivering a refreshing and
  entertaining Sunday read.
• Glossy, gorgeous and engaging Sunday Magazine is
  an integral part of the newspaper, essential to
  the Sunday reading experience for over 3.2
  million readers weekly.
• It is the pop culture, fashion, beauty and
  lifestyle specialist designed to entertain,
  inspire and inform.

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A Quality Environment

• Sunday has the immediacy and reach of a weekly
  title in an editorial environment equivalent to
  that of a glossy, monthly newsstand magazine ie
  photography, design, reproduction.
• Uplifting, entertaining and informative reads
  provide a positive advertising environment.
• Exclusive celebrity one on one interviews, give
  readers an insiders view into the lives of world
  class celebrities without the gossip angle.
• High quality gloss stock provides advertisers
  with an environment to utilise advertising
  creative that will inspire and excite readers.

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The Evolution of sunday magazine

• Launched in 1997
• Newsprint paper stock
• Average book size 40 pages
• Regular features
• Fashion, Beauty, Body Report, Donna Hay, Eating
  out Stars
• Relaunched March 2004
• 6 million dollar investment
• Larger glossy paper stock
• Increased book sizes
• Feature stories
• celebrities, pop culture, human interest
• Pop Tart, Sunday Roast, Sunday Best, Fashion,
  Beauty, Donna Hay, Expats, Star Cant Live
  Without
• Refreshed Feb 2007
• New fonts, more food, more fashion, new
  columnist, more flexibility, bigger stars,
  newsworthy stories, conversation starters, more
  marketable content, themed issues, more impact

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The Value of Sunday
Circulation National 1,286,000 NSW 666,000 VIC
620,000 Source ABC, Jun 2007 (Host
Data) Readership National 3,270,000 NSW 1,756
,000 VIC 1,515,000 Source Roy Morgan Sept 2007
(Host Data)

• Our readers love their Sunday read with an
  overwhelming 91 of readers reading both the host
  newspaper and the magazine every week.
• Sunday is a day of relaxation when readers take
  time out for themselves, away from the hectic
  nature of their daily lives to catch up on what
  is important to them.
• Sunday Magazine is an integral part of this
  weekend escape and reaches people at a time when
  theyre relaxed and are more open to an
  advertising message Sunday mindset. (62 of
  readers read the magazine for relaxation)
• Reach a new and exclusive audience not previously
  reached via Good Weekend on a Saturday - 83 of
  Sunday Magazine readers dont read Good
  Weekend.
• Reader Survey June 06
• Roy Morgan Sept 07

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sunday magazine Our Reader

• Circulation 1,286,000
• Readership 3,271,000
• Its part of the Sunday Telegraph in NSW and the
  Sun Herald Sun in VIC.
• 54 NSW and 46 VIC split
• Core reader is female and male 25-49 ABC
• Female skew on AB , white collar urban dwellers
• Readership is 52.4 female and 47.6 male split
• Average age 47
• 63 are married / de facto
• 64 live with partner or partner and children
• 75 (2,586,000) own or are paying off their home
  (43 or 1,418,000 own their home outright)
• 37.4 (1,236,000 are professional / managers or
  white collar workers
• 59.2 are upper to middle socios (ABCD)

Source Roy Morgan Jun 2007 ABC Audit Jun 2007
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The Value of Sunday

• Sunday Magazine is valued by our loyal readers
• 36 of sunday magazine readers are subscription
  based
• Average number of issues read in the last 4 weeks
  3.8 copies
• Average time spent reading SM 1 ½ -2 hours
• Average number of days the magazine is kept is 4
• 68 live in metro areas and 32 in regional areas
  compared to GW
• Source Reader Survey June 2006

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Competitive Set
Lifestyle
Entertaining
Q Weekend
sunday magazine
Sunday Life
Good Weekend TWAM
Secondary competitive set AWW, WD, NI
Serious
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Sunday Magazine Exclusivity

• 80.5 (2,655,000) of SM readers DO NOT read
  Sunday Life
• 84 (2,762,000) of SM readers DO NOT read Good
  Weekend
• 97.5 (3,216,000) of SM readers DO NOT read The
  Weekend Australian Magazine
• 80 (2,630,000) of SM readers DO NOT read
  Australian Womans Weekly
• 79.5 (2,624,000) of SM readers DO NOT read
  Womens Day
• 82.4 (2,720,000) of SM readers DO NOT read New
  Idea
• 95 (3,139,000) of SM readers DO NOT read NW
• 94 (3,096,000) of SM readers DO NOT read Who

Source RMR Dec 06 (Host Data)
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The Power of Sunday magazine

• Big numbers immediate reach
• Best of both worlds
• Beautiful glossy quality feature stories
• Weekly format
• Branding
• Retail driven campaigns
• Move product fast
• Grey market
• Power of editorial
• Positive environment
• Testimonials
• Eastern seaboard buy
• Cross selling opportunities
• Special themed issues