Joint Services Military Travel Voucher MTV Program

1
Joint ServicesMilitary Travel Voucher (MTV)
Program

• Dan Yount, Dave Overbagh and Dawn Smith

2
ITT/ITR World Wide

• Mission To provide quality, affordable,
  accessible vacation and leisure time
  opportunities for our Service members.
• Number of offices
• (Army, Marine Corps Navy)
• CONUS - 150
• OCONUS -30

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ITT/ITR Sales figures

• FY-02
• 152M
• FY-03
• 164M
• FY-04
• 170M
• FY-05
• 182M

4
Our Market

• 11 Million Eligible Patrons
• Includes
• Active Duty
• Reserve components (National Guard, Active
  Reserve)
• Retired Military
• Department of Defense Civilian Employees
• Family Members for each category
• And other authorized patrons

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Reaching the Market

• Impression outlets
• Media/Press Releases
• Print Media/Magazines
• Radio/TV
• Office walk-ins/collateral displays
• Web Sites
• Presentations/Travel Shows
• 48-160 commercial theaters (movie trailers)
• On-base luncheons, Spouse groups, retiree groups,
  deployed family groups.

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Joint Service MarketingDepartment of Defense

• Defense Link Website
• Federal Times (Army, Air Force, Navy, Marine
  Corps) Circulation per week 262,808
• TROA-The Retired Officers Association
• MWR Today (Circulation 9,000)
• Club and Hospitality (Circulation 9,000)
• Government Recreation News (Circulation 9,000)
• Exchange and Commissary News

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Service Level Marketing

• Military Exchanges
• Marine-Corps Exchange 350,000
• Navy Exchange 800,000
• Army and Air Force Exchange Service 2,500,000
• Club Card Mailings
• Web pages
• Army- Over 18 Million hits monthly, that
  represents 1.6 Million page views and over
  100,000 unique visitors.  
• Navy- Over 10 Million hits monthly, that
  represents 1 Million page views and over 60,000
  unique visitors.
• Marine Corps- Over 5 Million hits monthly, that
  represents 1/2 Million page views and over 30,000
  unique visitors.

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Service Level Marketing

• Retiree Newsletters
• Army Echoes (850,000 distribution) the Armys
  official newsletter for Army retirees. It is
  published three times a year directly to army
  retirees and their surviving spouses.
• Shifting Colors (600,000 distribution) - the
  Navys official newsletter for Navy retirees. It
  is published three times a year and is mailed
  directly to Navy retirees and their surviving
  spouses.
• Semper Fidelis (350,000 distribution) - the
  Marine Corps official newsletter publication
  produced quarterly to maintain the 'Marine For
  Life' bond between retired Marines, their family
  members, surviving spouses, and the Marine Corps.

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Service Level Marketing

• Base newspapers (427)
• Ship newspapers (286)
• Trade publications (15)
• Civilian sector newspapers in major Fleet/Force
  concentration areas (12)

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Service Level (Navy)

• Undercurrents newsletter (distributed to
  headquarters and field professionals)
• MWR Feedback (distributed to headquarters and
  field professionals)
• MWR Communications Updates (distributed to field
  communications professionals)
• MWR Weekly Update (email from PERS-65 to MWR
  Directors, Regional Directors and Claimants)
• CNP to CNO Weekly Update
• CD-ROMs and other multimedia technology

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Navy Media Center Products

• Navy NewsStand (average 1 million hits daily)
• (www.news.navy.mil) posts news articles
  written by U.S. Navy and Department of Defense
  commands on a daily basis. These articles vary
  from breaking news with worldwide implications,
  to local stories comparable to what is found in
  base newspapers. Navy NewsStand has quickly
  become a news source for both internal and
  external audiences.
• All Hands Magazine (90,000 circulation monthly)
• All Hands is published monthly for every
  member of the Navy. While its target audience is
  the 18 to 24- year-old, first-term enlisted
  Sailor, its high-impact, photo-driven layout
  appeals to the entire Navy audience. Also
  available on Navy NewsStand.
• Navy/Marine Corps News
• The flagship weekly television news and
  information program of the Navy and Marine Corps
  for more than 19 years, Navy/Marine Corps News is
  distributed via satellite and videotape to all
  Navy and Marine Corps units worldwide. More than
  320 commercial cable outlets broadcast the show.
  In addition, highlights are available via
  streaming video on Navy NewsStand. Its target
  audience is the 18 to 24-year-old, first term
  enlisted Sailor and Marine.

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Navy Media Center Products

• Direct-to-Sailor Television
• Direct-to-Sailor (DTS) TV is a satellite
  television service available to more than 160
  Navy and Coast Guard ships. Sailors and Marines
  at sea can now watch news, sports (much of it
  live) and entertainment, including newly-released
  movies, on three separate television channels via
  the ships Shipboard Information, Training and
  Entertainment Television (SITE-TV) system.
• Daily News Update
• Naval Media Center produces three Daily News
  Update (DNU) newscasts a two-minute cast, a
  one-minute cast and a one-minute Navy News
  Service headline cast. Developed specifically
  for Sailors and Marines at sea, DNU is broadcast
  throughout the day and evening on DTS and via
  streaming video on Navy NewsStand.
• Navy News Service (Navnews)
• Each business day, Navy News Service (NavNews) is
  sent by email to Navy public affairs
  professionals and to listserve subscribers.
  Every edition contains all stories posted to the
  Navy NewsStand web site since the last NavNews
  email.
• Captains Call Kit
• Selected Navy News Service/NavNews stories
  repackaged as full color flyers accessible via
  www.news.navy.mil/search/ccklist.asp that can be
  opened and printed.

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MTV Benefits

• Increase marketing to the military niche
• Priority advertising throughout 180 locations
  worldwide
• Increase military sales
• Reach new ITT/ITR Offices worldwide that would
  not otherwise sell your ticket or know about your
  company/service.
• Reduction in ticket printing and shipping costs
• Print on demand at the ITT/ITR Offices eliminates
  physical tickets
• Participants receive a Military Travel Shows
  Listing
• Our U.S. Military market is highly mobile
  frequently travels internationally
• Word of mouth being your best asset and the MTV
  Program allows consistency throughout all
  offices.
• We train our staff to be well-informed and ready
  to respond to the additional demand.

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Questions/Updates?

• EFT Payment information, contact Dawn Smith, Navy
  ITT Program Manager at [phone] or
  dawn.e.smith_at_navy.mil
• Contract updates, contact Dan Yount, Army ITR
  Program Manager at [phone] or
  dan.yount_at_cfsc.army.mil