The Media Business

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The Media Business

• From Pennies to Billions
• In 200 short years

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You Tube

• http//www.karadul.net/...http//www.karadul.net/
  

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Private Ownership

• First printing press Mass Bay Colony in 1638
  (specialized)
• Whole Book of Psalms
• Religious groups and pornographers always drive
  innovation of media and its diffusion
• Ben Franklin Penn Gazette, others
• Penny Press (public)

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Synergy

• The combination of two media outlets is stronger
  than the outlets standing alone
• Media outlets may use each other to cross promote
  their products
• DisneyABC runs promotional ads for Disney films

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BIG MEDIA

• The Big Six
• Time Warner
• Disney
• News Corporation
• Viacom/CBS
• Bertelsmann
• GE/NBC

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Long Tail vs Short Head
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Media Controls

• Owners
• Advertisers
• Government
• Special Interest Groups
• News Sources
• Audiences