A look at Mobile Marketing and Advertising

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A look at Mobile Marketing and Advertising
May 2009
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Agenda
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Opportunity Amid Recession
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Mobile marketing proves resilient to recession as
the focus shifts to measurable media

• The mobile marketing market is still growing at a
  very strong rate of up to 55 per year depending
  on geography1
• In todays economic environment, advertisers are
  also shifting budgets to media that is highly
  targeted
• Mobile delivers real ROI and accountability
• Mobile advertising offers operators a new way to
  drive business results and increase user
  satisfaction
• Over 90 of advertising executives expect that
  within 4 years most budget allocation decisions
  will be made based on clear Cost Per Acquisition
  (CPA) metrics versus Cost Per Impression (CMP) or
  Cost Per Click (CPC) metrics in digital campaigns
• Through the combination of different activities,
  mobile can provide advertisers with a proven CPA
  on each campaign

1. Informa Telecoms and Media, Mobile advertising
cutting through the hype, 2008
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Numerous factors contribute to the continued
growth of Mobile Marketing and Advertising

• Few media have captured the passions of
  consumers, marketers and inventory owners alike
  as the mobile advertising space has.
• With advanced devices increasingly common, the
  sector is posed to almost double over the next
  two years.
• Key Enablers to Market Growth
• Factors restricting growth in mobile marketing
  are being resolved handsets now offer a much
  improved user experience with increased screen
  size, more intuitive browsing, faster data speeds
  and improved search.
• Flat rate data pricing and high profile marketing
  campaigns by operators, focusing on mobile
  Internet and content Media owners are developing
  more content optimised for delivery to and
  viewing on mobile devices.
• Accessibility of social networks via mobile is
  increasing mobile Internet usage

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Major Advertisers continue to share positive
expectations of Mobile Marketing and Advertising

• Whilst there is a downturn in the global
  economy, mobile marketing and advertising is
  anticipated to grow in 2009, as pressured
  advertising budgets are moving towards measurable
  digital media.
• James Stengel, PG Global Marketing Officer for
  PG
• Weve been pleasantly surprised, as we have a
  lot of clients going into the basics in mobile,
  like SMS and mobile Web ads, looking for ROI.
  Brands are going where the mass eyeballs are, and
  60 percent of U.S. consumers use SMS and 20
  percent use the mobile Web.
• Maria Mandel, senior partner/executive director
  of digital innovation for Ogilvy

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Agenda
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Velti MMP
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Velti is the leading global technology platform
and services provider in enabling mobile
marketing, advertising, content and value-added
services for Mobile Operators, Advertising
Agencies, Media Groups and Enterprises
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Veltis unique Mobile Marketing Platform offers a
complete portfolio of innovative mobile solutions
With over 70 ready-to-launch mobile campaign
templates allowing over a thousand executions,
MMP 4.0 offers

• enhanced interactivity with mobile communities
  and customer loyalty schemes
• personalized targeted video interstitial ads
• extended m-commerce and mobile couponing
  applications utilizing smart code technology
• a Personalization Engine capable of retrieving
  and processing real time behavioural data for
  segmentation and targeting

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Veltis MMP Platform allows you to do any of the
following
Media Buying
Mobile Internet Site Builder
Across all mobile media and tracking other Media
conversion
Design and Publish on the fly
Mobile CRM
Mobile Marketing
Market and communicate with registered users
through mobile
Wide variety of SMS, MMS Interactive Campaigns,
Proximity, On Pack 70 templates
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or combine all of them in an Integrated Campaign
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• Media Buying

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Creative
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Mobile Marketing
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Mobile CRM
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Metrics Reporting
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Veltis position in the mobile marketing ecosystem

• Mobile Marketing, Advertising Brand Loyalty
• Content Management Rendering Platforms
• Customer Acquisition Self Service Solutions

• Mobile Marketing Solutions
• Mobile Advertising Solutions
• Scalable Planning, Management, and Monitoring of
  Mobile Campaigns

Operators

• Integrated Mobile Marketing Advertising (TV,
  Print, Interactive)
• Content Delivery Through Mobile
• Customer Base Monetization through Mobile

Agencies Brands
Media Groups
Velti At the sweet spot of mobile marketing
simplifies complexity and addresses the unique
needs of the above players allowing them to
manage the mobile advertising process from start
to finish
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Agenda
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Mobile Advertising Global Forecasts
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Global forecasts for the Mobile Marketing
industry remain positive

• Informa forecasts that the global mobile
  advertising industry will be worth US12.09
  billion by 2013
• North America will be the largest market, worth
  US4.19 billion by 2013, overtaking the largest
  existing market, Asia, in 2010
• In 2013, Europe will be worth US3.36 billion,
  having overtaken Asia in 2012
• Asia will be worth US2.98 billion by 2013
• The Rest of World (Latin America, Middle East and
  Africa) will be worth US1.56 billion by 2013,
  with the large majority of spend coming from
  Latin America

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Mobile advertising forecasts for Europe, 2007-2013
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Mobile advertising forecasts for North America,
2007-2013
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Mobile advertising forecasts for Asia, 2007-2013
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Mobile advertising forecasts for Rest of World,
2007-2013
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Thank you