Online Marketing Activities – Mobile First

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Online Marketing Activities Mobile First
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With the growing number of smartphone users, the
digital agencies have started developing
mobile-friendly websites that should process
easily over the mobile phones. But nowadays,
smartphones have also made the market saturated
and it is to that extent that the emerging mobile
market it has attained a maturity level just
within five years.
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Now, more than half the web traffic has started
arriving from responsive websites. The Mobile
First approach has been acquired by the
companies have lured the customers so much that
currently, mobile marketing is accountable for
more than a third of the overall internet ad
space.
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Two biggies in the online marketing industry
Google and Facebook are ruling the online
advertisements market. With Google leading in
the race, its PPC ads through Google Adwords has
shown up the collection of 30 million whereas if
someone chooses Facebook PPC then it may not be a
wrong choice as Facebook is trailing Google
registering a bashing 59 YoY growth generating a
worth of 8 million for the company.
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The other players are not able to stand out in
the market with a collective revenue growth of
13 all the year round. The beauty is that these
marketing companies have already generated a high
user data to which they just need to send the
marketing messages or ads available on the other
sites to be bought through Facebook.
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The only worry right now these giants have is
whether this user data is valuable as it is the
targeted user database which will generate
potential buying leads for the companies who are
flashing their advertisements over these
platforms.
But at this time when mobile companies are
experiencing a rapid growth, simultaneously the
adblocking over mobile phones have also shot up
rapidly but it is more over desktops than mobile
phones.
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But since last year, mobile adblocking has also
shown a sharp rise adding up 200 million users
more blocking advertisements over their mobiles.
With an exception to the retail industry in
which both small and mid-sized companies are
moving on to the e-commerce platforms rest
everyone else is looking ahead towards publishing
their ads over social media platforms or search
engines.
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Also, mobiles are offering the option of photo
shares which the consumers are not going to find
on the web. Messengers have actually turned up
the value of the mobile market. Other than
messengers, there are social networks like
LinkedIn, Twitter and Instagram. The biggest
challenge these platforms face nowadays is to
have a high monetary value. But how it is being
done will be a big headache for the marketers.
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However, it has been evaluated that the messaging
service is more beneficial for B2C companies as
compared to B2B organizations. Online video is
another option one can consider for effective
marketing of the products and services which the
companies want to sell to the mass market. It is
just that the online marketing companies are not
able to decide which medium to go for?