Why Advertising Industry Should Brace Mobile Applications?

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Why Advertising Industry Should Brace Mobile
Applications?
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With mobile revolution, the number of mobile
users are larger than desktop users. Big
players like- Facebook, Google and more have
started following the mobile users footsteps to
encourage the change. This is the reason
enterprises have started re-thinking their
strategies to become mobile-first.
Desktop to Mobile Shift
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Here comes native advertising where ads are
illustrated in such a way that suits the mobile
and platform form and function, it means they are
brilliant in mimicking the publishers site.
Native Advertising
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It is expected that enterprises will increase
in-app spending as opposed to mobile web
spending, which means end-users will get to see
more ads coming on their mobile app.
In-app advertising
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Use of videos in marketing campaign is the best
way for enterprises to share atheir stories and
reel in the customers. The click rate with video
ads on mobile are also high as compared to
textual ads.
Video advertising
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Using location based technology like- GPS, IoT,
iBeacons and more with mobile would help the
marketers to accurately track the customers
location and then send the relevant messages.
Location-based advertising
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Billions of people are searching on mobile and
advertisers can smartly make most out of it by
buying mobile ad space. When advertisers will
target the customer at their point of need,
certainly the customer will view the ad and buy
the offerings.
Increased conversion ratio
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Mobile phones always stays with customers. So,
brands can follow the customers anytime, anywhere
without needing to wait when they get online on
desktop or receive physical ad.
Extend the customer reach
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Add appeal to your services
Reaching customers on mobile would take brands
services to the next level and build brand
recognition. Plus, it gives customers an
impression that the brand is tech savvy and
updated with latest trends.
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Mobile ads also help marketers to track users
behavior like- whats users reaction when they
received the ad, how much time user have spent in
looking at ads, check whether they have clicked
the link and browse the service or not, and
pretty more.
Gain customers insights
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Marketers can retain the customers by retargeting
them with tailored messages. When customized
messages based on customers app browsing
history, previous purchase and demographics are
sent it is more likely that customer will stick
to the brand and customer loyalty get heightened.
Empower customer loyalty
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