Advance Digital Marketing Strategy

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Advance Digital Marketing
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What will We Cover in this PPT?

• Definition
• Traditional Vs Digital Marketing
• Objectives of Digital Marketing
• Benefits of Digital Marketing
• Scope of Digital Marketing

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Digital Marketing is the marketing of
products or services using Digial Technologies
,mainly on the Internet ,but also including
mobile phones , display advertising , and any
other Digital Medium .
Definition of Digital Marketing

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Traditional Vs Digital Marketing Image result
for traditional Vs digital Marketing
Traditional Marketing dosent allow direct
Interaction with customers , whereas digital
marketing offer a higher level of engagement
and interaction . Whether it is through social
media camments or email messages ,your target
audience is instantly connected with you through
various Digital Marketing Channels .
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Objectives of Digital Marketing The Primary
objective of Digital Marketing is to provide
online presence to your business through
website and Social Media . You can spread
awareness about your brand and provide support
to your customer by handling their greivance
and queries which ultimately leads to sales ,
customer asquistion satisfaction .

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Benefits of Digital Marketing Measurble Result
There is no effective way to measure home
many people looked at your billboard or how
many people looked at your flyer instead of
recycling it .with Digital Marketing , you are
provided with solid, reliable reports that show
you the exact results of how many people
opened your email or clicked a specific link ,
for example .
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Flexible Consumers todey are looking for more
custom and personalized customer journey that
simply is not possible with Traditional
Marketing , which is generic by nature . Digital
Marketing allows to you use to individual
interests and preferences to tailor the
marketing message the recive . Personalization
may just be the biggest asst of digital and
online marketing .
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Low barrier to entry Traditional marketing
activities come with a large price tag .
Billboards , tv ads , and radio commecials are
certainly not cheap . Digital Marketing products
come in scalable sizes so that small , medium
and large businessess can all utilize these
products to reach their audiences .
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Benefits of Digital Marketing
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What will we learn SEO SMOPPC Email
Marketing Affiliate Marketing
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SEO Search engine optimization is the process of
increasing
The quality and quantity of website traffic
by increasing visibility of a website or a web
page to users of a web search engine . SEO
refers to the improvement of a unpaid results
and excludes the purchase of paid placement .
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SMO Social media optimization is the use of a
number of outlets and communities to generate
publicity to increase the awareness of a product
, service brand or event .
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PPC PPC stand for pay per click , a model of
internet marketing in which advertisers pay a
fee each time one of their ads is clicked .
Essentially , its a way of buying visits to
your site , rather than attempting to Earn
those visits oraganically . Search engine
advertising is one of the most popular forms of
PPC .
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Email Marketing Email Marketing is the act
of sending a commercial message typically to
a group of people , using email . In its
broadest sense , every email sent to a potential
or current customer could be considered email
marketing .
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Affiliate Marketing Affiliate marketing is an
online sales tactic that lets a product owner
increase sales by allowing others targeting
the same audience - Affiliates to earn a
comission by recommending the product to others .
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Scope of Digital Marketing By now you have
probably heard the team Digital Marketing This
came into existence for three reason The usage
of internet, smartphones and well optimized user
friendly mobile apps . These three things
changed the world entirely to go digital . As the
scope of the digital marketing increasing , a lot
of startups are arising and at the same time ,
job apportunities are available for the coming
generation . So first , let us discuss how these
impact the market to go in a digital way .
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Scope of Digital Marketing
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Evolution of Internet In the year 1995 VSNL
introduced public internet access in India .
By the end of 2000 ,only 0.5 of the population
has internet facilities . But at the end of 2016
, the figure climbed to 28 with 373 million
people who are using the internet . Smart
phones When it come to mobile phones initially
they were launched in 1990s with a small display
and number pad . They only purpose is to make a
call or send messages . But due to the drastic
change in the technology , the smart phones came
in to the market with Full - Screen display and
completely with touch and with a lot of
features .
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