ContraDependency

1
ContraDependency
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Agenda

• Overview of Business Plan
• 10 Reasons Businesses Fail

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Mission Statement

• To encourage the growth of independent musicians

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Market Summary

• Market past, present, future
• -Consumer base is anyone looking to find a
  different musical experience, and to get the
  music from undiscovered musicians available to
  a wider audience.

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Opportunities

• Problems and opportunities
• Difficulties will be in getting our name known
  as a place to look for music, and drawing in
  different musicians.
• Bringing Independent musicians to the attention
  of mainstream media

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Business Concept

• Online Service available to a wide audience and
  different cultures. Bringing different cultures
  music together to create opportunities for a
  wider audience base.

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Competition

• Mainstream media
• Could pull away artists
• Music styles could change and fall into the same
  style, pulling audience away

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Companys Advantage

• We would have a prior relationship and play a
  role in bringing independent musicians to a
  larger audience
• Mainstream music has stagnated into several
  styles that havent changed much over the last
  several decades.

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Financial Plan

• In year one we anticipate getting 1000 songs
  downloaded a day. That equates to 9,900 dollars
  in sales a day.
• At the end of 2 years, market analysis suggest we
  should be getting around 2,000 downloads a day,
  or 19,800 a day.
• By the end of year 3, 4,000 downloads a day and
  39,600 a day in gross sales

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Resource Requirements

• Personnel requirements
• Our Starting personnel plus we would need some
  advertising and people to get new artists
  interested in our site
• Resource requirements
• We would require several servers to start up with
  and room to grow.
• External requirements
• Dedicated line to the internet, servers, server
  maintenance and backups, packaging materials for
  hard copy distribution

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Key Issues

• Near term
• Finding site and dedicated internet connection.
• Acquiring artist library
• Long term
• Keeping in tough with independent artists
• Artists could sign with a label and bands could
  break up

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10 Reasons Businesses Fail

• Our proposed solutions to these problems

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Bad Planning

• Stick to the business plan
• Must plan ahead
• For see future problems

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Not Knowing the Market

• Identify customer base
• Identify competition

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Cash Flow Management

• Accounting
• Supply management
• Labor management

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Inadequate Control

• Actively supervise
• Watch investments

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Failing to Change

• Adapt to new market trends
• Follow advancements in technology

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Procrastination

• Hit the ground running
• Stay on task
• Accomplish tasks in a timely manner

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Sloppy or Ineffective Market

• Dont assume product will sell itself
• Attention to marketing

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Ignoring Customers Needs

• Pay attention to detail
• Customer service
• Keep Eyes Ears Open

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Lack of Versatility

• Inadequate expandability
• Depending on one product

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Poor Location

• Accessibility (Web)
• Ease of contact

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Summary

• Overview of Business Plan
• 10 Reasons Businesses Fail

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Thank YouFor Your Time

• We will be glad to answer any questions you may
  have.
• We welcome your comments.
• Or you can reach us at
• www.ContraDependency.com