Katharina Krell

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Green innovation Framework conditions Areas for
policy intervention Success cases

• Katharina Krell
• Executive Manager, Greenovate! Europe
• Seminar on GREEN INNOVATIONEuropean Parliament,
  28th May 2008

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The innovation process
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Particularities of GREENOVATION

• Long innovation cycle
• High cost before reaching 1st sales

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The valley of death is deeper and longer
The commercialisation of prototypes is more
costly and takes longer, this makes it a
high-risk investment that takes only place in
stable and favourable regulatory framework
conditions
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Particularities of GREENOVATION

• Long innovation cycle
• High cost before reaching 1st sales
• Incomplete innovation support framework

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Seamless support from research to market?
ECO INNO PILOT ACTIONS
MARKETMass production, promotion,
RESEARCHDevelopment,pilots, demonstration
INNOVATION Product business model development
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Particularities of GREENOVATION

• Long innovation cycle
• High cost before reaching 1st sales
• Incomplete innovation support framework
• Strong public interest
• High policy dependance innovation through
  regulation

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Greening public procurement Public sector
purchases 1700 Bio /year

• lt 3 billion is used for procuring the research
  and development of new products and services
• US spent 50 billion for procurement in 2004
• Focus on greening public procurement for in the
  CONSTRUCTION sector
• 60 of construction is comissioned by public
  bodies
• 40 of our energy demand
• 30 of total waste volume
• 40 of our greenhouse emissions

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Ambitious eco standards

• Dynamic environmental standards
• Eco-ambition as driver for greenovation
• Rule out worst options
• EU industrial competitiveness
• Lead markets in environmental technology

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Renewables made in EU a success story

• Reconciliation between climate and energy policy
  and industrial competitiveness
• Examples and numbers growth rate, CO2 reduction

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Greenovate! Europe is a new European grouping
gathering experienced professionals along the
innovation value chain from research to market
with a strong focus on eco-innovation.
providing the whole range of innovation support
services, in a sector-specific approach,
Europe-wide, out of one hand.
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Who is Greenovate! Europe?

• Innovation consultancies
• Advansis (FI)
• Asesoria Industrial Zabala (E)
• BirdBird law firm
• Greenovate! sprl (BE)
• I.con Innovation (DE)
• Logotech (GR)
• Mermaid Ventures (DK)
• Technofi (FR)
• CEIS 128 (FR)

• Sectoral associations
• CETIM (FR)
• ZVO (DE)
• European Water Partnership
• Market facilitators
• Lahti Science Park (FI)
• Corporate investors
• DONG Energy (DK)
• Gas de France(FR)
• Agencies
• LEV (AT)
• Motiva (FI)

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• Contact
• Katharina Krell
• Executive Manager
• Greenovate! Europe
• Rue Breydel 40
• 1040 Brussels Belgium
• katharina.krell_at_greenovate.eu
• www.greenovate-europe.eu