IPv6 Organisation Messages Coordination Efforts

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IPv6 Organisation Messages Coordination
Efforts

• Feb 2006
• Latif Ladid

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Outline

• High-level goals
• Our strengths and weaknesses
• Strategy
• Tactics

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Our Strengths

• History of past accomplishments
• Global reach
• Reputation for fair, unbiased advice
• Technical depth and breadth
• Relationships and partnerships
• We inform and/or influence the debate

4
Our weaknesses

• Few techies talk policy (or like to)
• Public and press relations
• Linkage to org. members lobbyists
• Web infrastructure
• Many TFs are ineffective or inactive
• Quality control
• Coordinating the message
• Voluntary Effort

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Reactive
Task Forces
Press
NGOs
Governments CEO/CTO ISPs
Initiative
IPv6 Forum
IGOs
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Reactive
Task Forces
Press
NGOs
Governments CEO/CTO ISPs
Initiative
IPv6 Forum
IGOs
7
Reactive
Task Forces
Press
NGOs
Governments CEO/CTO ISPs
Initiative
IPv6 Forum
IGOs
8
Reactive
Task Forces
Press
NGOs
Governments CEO/CTO ISPs
Initiative
IPv6 Forum
White papers, letters, briefings
IGOs
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Reactive
Members and Chapters
Press
NGOs
Corporations, NGOs, SOs
Initiative
IPv6 Forum
White papers, letters, briefings
IGOs
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What we need to be reactive

• Agitated volunteers who can write
• Good intelligence on what governments are doing

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Proactive (Push)
National Task Forces
Press
NGOs
Governments CEO/CTO ISPs
IPv6 Forum
IGOs
Initiative
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Proactive (Push)
National Task Forces
Press
NGOs
Governments CEO/CTO ISPs
IPv6 Forum
IGOs
Initiative
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What we need to be proactive

• Process for setting priorities
• Expertise
• Staff who can craft the message
• Staff, TF members who can deliver the message
• Network of key policy makers and influencers
• Effective press relations
• Partners

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Responsive (pull)
Task Forces
Press
NGOs
Governments CEO/CTO ISPs
IPv6 Forum
IGOs
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Responsive (pull)
Task Forces
Press
NGOs
Governments CEO/CTO ISPs
IPv6 Forum
IGOs
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Responsive (pull)
Task Forces
Press
NGOs
Governments CEO/CTO ISPs
Initiative
IPv6 Forum
IGOs
17
Strategic questions for the v6TFs

• Balance of advocacy vs. information
• Balance of national vs. international
• Targets government, press, private sector?
• Topics for push campaigns

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IPv6 Forum Chapters (10) IPv6 Task Forces (25)
Bangladesh
Bangladesh

UAE
Downunder!
Malta
Finnish
Swedish
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