Chapter 12 International Hotel Classifications and Standards

1
Chapter 12 International Hotel Classifications
and Standards
International Hotels Development and
Management Second Edition (428TXT or 428CIN)
2
Competencies for International Hotel
Classifications and Standards

• Describe the forces that have led to the
  establishment of various national and
  international hotel classifications and
  standards.
• Identify five important purposes of hotel
  classification and distinguish between
  registration, classification, and grading.
• Describe the issues involved in setting criteria
  and choosing symbols for, and operating, a
  classification scheme.
• Identify and describe several problems and issues
  surrounding the development of an international
  classification scheme.

(continued)
3
Competencies for International Hotel
Classifications and Standards
(continued)

• Describe the basic differences between official
  and commercial classification systems.
• Identify and briefly describe several
  classification systems in use today.
• Describe the role played by the World Tourism
  Organization with regard to setting international
  standards, define what is generally meant by
  "world-class," and cite several guidelines for
  attaining world-class status.

4
Fundamentals of Classification Systems

• Standardization
• Marketing
• Consumer protection
• Revenue generation
• Control

5
Criteria for EffectiveClassification Systems

• Establish categories
• Set criteria for each classification
• Provide for special types of accommodation
• Establish inspection and classification methods
• Assess the standard of cuisine separately
• Establish penalties
• Operate independently of the tax system
• Offer a means of appeal to a higher authority in
  the event of a dispute.

6
Problems and Issues of International Hotel
Classification

• Subjectivity
• Quality and quantity of service and facilities
• Let the market rule
• Obstacles to international agreement
• Cost

7
Government Support for Classification Schemes

• Registration or licensing
• Tourism planning
• Marketing

8
Selected Classification Systems in Practice

• Guide Michelin
• Mobil Travel Guide
• American Automobile Association (AAA)
• Britains harmonized classification system
• Irelands classification system
• Spains regional approach
• Other classification systems

9
Principles for Attaining World-Class Status

• There must be a shared company vision
• Management must do more than simply what is
  necessary
• Managers must know how to play host to all people
• The community must value the hotel
• Culture must be seen as a resource
• Human resources must be treated as assets
• Training must be continuous at all levels
• Communication must be systematic
• The delivery system must meet the promises made
  by marketing
• Details matter
• Management must continuously find ways to improve
  the hotels image