The Art of Persuasive Communications

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The Art of Persuasive Communications

• Presenting Ideas So You Get Yes
• IACVB Professional Development Institute

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LINDA MCKINNEY

• ACHIEVERS INTERNATIONAL

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Worst Human Fears

• Speaking in Front of A Group
• Dying
• Speaking and Dying in Front of A Group

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Key Objectives

• Planning and preparing to present your ideas
• The importance of customer foucs
• Communicating with poise and confidence

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Planning Preparing

• Define your purpose
• Understand your audience
• Develop key points
• Create a dynamic opening
• Use a powerful close

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Why Plan?

• If you dont know where youre going, youll
  likely end up some place else.
• Yogi Berra

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Define Your Purpose

• If I am successful, my audience will

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Understand Your Audience

• Communication styles - Different strokes for
  different folks
• W.I.I.F.M.
• Do your homework

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Developing Key Points

• Create a mindmap
• Stick to an outline, never script
• Follow the Rule Of Threes

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Rule of Threes - Outline

• Intro
• Their issues
• Your purpose
• How we will proceed

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Rule of Threes Outline

• Body 3 Key Points
• Summary
• Recap issues
• Proposed solution
• Call to action

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Create A Dynamic Opening

• Clearly state your purpose
• Describe the route you are taking
• Establish credibility
• Draw the audience in
• Telegraph your conclusion

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Use A Powerful Close

• Restate your purpose
• Summarize your key points
• Call for action

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Using Visual Aids

• Retention After 3 Days
• Tell Only 10
• Show Only 20
• Show and Tell 65

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Communicating With Poise And Confidence

• Communication Power
• Non-Verbal Messages
• Memory Tools
• Practice, Practice, Practice!!

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Key Points

• Take the time to plan
• Use the Rule of Threes
• Open with confidence
• Close with a call to action
• Have FUN!!