Money Guidance: an update

1
Money Guidance an update

• Sue Lewis
• Head of Savings and investments
• HM Treasury
• Resolution Foundation Annual Conference
• 31 March 2009

2
Money Guidance Pathfinder

• Jointly funded by HMT and FSA - 6m each
• Launch next month in North East and North West of
  England
• Aim to reach 500,000 750,000 through all
  channels

3
Pathfinder Delivery

• Available through the web, over the phone and
  face to face.
• Approx. 100 trained money guides
• Marketing restricted to pathfinder area

4
Partners

• Main f2f delivery partners are
• Citizens Advice in North East
• A4e in North West
• Further partners delivering some f2f sessions
• Knowsley Advice Forum
• Liverpool Money Talk Consortium (RAISE)
• Further partners to deliver small number of f2f
  sessions to be announced soon.

5
Referrals

• Referral into MG via trusted intermediaries,
  e.g.
• Jobcentre Plus
• Sure Start Childrens Centres
• Housing Associations
• Referral partners for in-depth support, e.g.
• Debt advice
• TPAS

6
Engagement

• Extensive marketing campaign throughout the
  regions
• TV (North West only)
• Radio (North East only)
• Local press
• Leaflets
• Online display advertising and paid-for search
  (targeting NE/NW)
• Partners to promote through local networks
• Specialist Ethnic Minority engagement

7
Evaluation

• Engagement - what works?
• What is the experience of the service?
• Does it improve confidence?
• What do people do (or not do)?