Cable Telephony

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Cable Telephony
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Market Snapshot

• We expect that cable will continue to drive
  VoIP technology to the average US household,
  growing to almost 23 million lines by 2013 and
  pushing the overall VoIP market across the 28
  million-line mark over the next five years.
• Forrester - Cable Voice Brings VoIP Into The
  Mainstream

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Why Cable Operators Should ConsiderWholesale
Digital Voice

• Quickly increases top-line revenue growth
• Low total cost of ownership
• Low or No capex
• Leverage wholesaler experience back office
  support
• Quicker time to market
• Digital voice is complicated

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Launch Timeline
Launch Timeline
Business Path
Network Path
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Network Requirements Review

• Key indicators of the business
• All endpoint devices and config files
• Health of CMTS/routers
• Plant, ISP and QOS capacity
• Modifications to network design

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Top 5 Business Path Requirements

• Creating your profile
• Provisioning plan
• Custom portals reseller, subscriber
• Training
• Marketing campaign research, goals, and campaign
  tracking

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Marketing Strategy and Tools
Reasonable Goal Voice Lines 33 of Basic
Subscribers
Monthly Goal Voice Growth 1.8 of Existing Video
Base
Existing customer example
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Marketing Strategy and Tools

• Referral Program
• Bill Inserts
• Postcards (depending on volume)
• Email to existing base
• Door hangers for field technicians
• Commercials
• Point of Sale Displays
• Giveaways/Promotions

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Taking it to the Next Level

• Residential - other feature/functionality
• Business Products
• Integrated Access
• Hosted IP PBX
• SIP Trunking
• Business Voice - Applications/SAAS/Unified
  Communications are the future