Cambridge Conference 2003: National mapping shaping the future

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Cambridge Conference 2003National mapping -
shaping the future

• Vanessa Lawrence
• Director General and Chief Executive
• Ordnance Survey
• 21 July 2003

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In future computers may weigh less than 1.5
tons Popular Mechanics magazine, 1949

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What is the Present?

• Environmental Problems
• Security Concerns
• Global Inequalities
• BUT
• Thanks to technology, geography can help us with
  solutions
• So, what is the problem?

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Challenges of the Present

• Lack of awareness of the potential of geography
  by decision makers
• Increasing globalisation
• Pressures for pan-national data and standards
• Changes to the way in which mapping
  infrastructures are commissioned and funded
• Widening user community
• Heightened expectations from stakeholders and
  customers
• Customers re-assessing the role of imagery

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National mapping shaping the future

• Our Conference sub-themes
• Recognition that geographic information underpins
  a nations development politically, physically,
  environmentally, and culturally
• The need for us as NMOs to shape our own future

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• The future belongs to those who prepare for it
  today.
• Malcolm X (1925 - 1965)

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Shaping our Future

• What are the industry doing to shape the
  future?
• Bringing Stakeholders together

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Shaping our Future

• What are we doing to shape our future?
• Bringing Stakeholders together
• Forging cross-border linkages

codi-geo PCSDIAF
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Shaping our Future

• What are we doing to shape our future?
• Bringing Stakeholders together
• Forging cross-border linkages
• Spatial Data Infrastructures

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Shaping our Future

• What are we doing to shape our future?
• Bringing Stakeholders together
• Forging cross-border linkages
• Spatial Data Infrastructures
• Pan-national mapping

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Shaping our Future

• What are we doing to shape our future?
• Bringing Stakeholders together
• Forging cross-border linkages
• Spatial Data Infrastructures
• Pan-national mapping
• Getting closer to the decision makers

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Shaping our Future

• What are we doing to shape our future?
• Bringing Stakeholders together
• Forging cross-border linkages
• Spatial Data Infrastructures
• Pan-national mapping
• Getting closer to the decision makers
• Understanding the users

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Ordnance Survey Great Britain as a case study

• Ordnance Survey is 212 years old
• Civilian organisation since 1983 1650 staff
• Independent Government Department and Executive
  Agency - directly reporting to a Government
  Minister
• Trading Fund since April 1999
• No subsidy from the taxpayer
• National Interest Mapping Services Agreement
  (NIMSA) specific contract with UK Government
  undertaken at cost
• Operating turnover of 108.6 m (2002-2003)

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Ordnance Survey ofGreat Britain

• Complete national large scale digital data down
  to building level detail delivered through the
  user-pays model
• 423 million features with approximately 5,000
  changes made daily
• Produce a range of digital data and paper maps
  for business, leisure, educational and
  administrative use
• Provide the underpinning framework for Great
  Britain

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Consumer mapping
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Our place in the economy

• The Economic Contribution of Ordnance Survey GB
  is estimated to be 100bn per annum
• Published September 1999
• Independent, expert Oxford Economic Research
  Associates (Oxera)
• Available on our website www.ordnancesurvey.co.uk

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How we are facing this changing world

• Moving from purely a supplier of data to the
  provider of the underpinning framework of Great
  Britain
• Developed a strategic change for working with our
  customers
• Understand their business
• E-business strategy
• OS MasterMap
• Working closer with Government
• Pan Government Agreement
• Opened enormous opportunities for the private
  sector to work with government

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Ordnance Survey we are on a journey

• Introduced a new business vision
• Developed and implemented an e-strategy
• Transformed our data into OS MasterMap
• Streamlined our back-end processes
• Engaged with our staff, our partners and our
  customers
• Invested 67.9m over 3 years
• Seeing the direct benefit of becoming the
  provider of the underpinning framework for Great
  Britain

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Business vision

• Ordnance Survey and its partners will be the
  content providers of choice for location based
  information in the new information economy

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The aim of the e-strategy is to fundamentally
transform Ordnance Survey into an e-Business...
Culturally Commercially Technically
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E-strategy

• Developed and implemented an e-strategy
  introducing e-technology to our customers and to
  ourselves
• Acknowledged by the Office of the e-Envoy as
  outstanding
• 5 programmes and 21 projects have driven the
  business-wide adoption of e including the
  remastering of the mastermap of Great Britain in
  13 months to budget

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Intelligent data

• Restructured data
• Improved quality
• Spatial indexing

Database of over 423 million unique topographic
objects
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Intelligent data
Polygonised data
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Intelligent data
TOIDs
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Intelligent data
Themes
Land Buildings Roads, tracks and
paths Rail Structures Water Boundaries Terrain
and height Heritage and antiquites
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Definitive map database
Rich object attribution
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Definitive map database
Data Association
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Seamless
Accessible service
Seamless
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OS MasterMap current layers
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E-Strategy complete business transformation

• A fundamental change to our approach
• Virtual teams
• Temporary skills procurement
• Pace
• Learning to fail fast
• Web technology and the internet central to our
  supply strategy and to our staff strategy
• Re-assessed the fitness and purpose of our
  products and services
• Set an agenda for change understood by all
  employees

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The journey with Government

• In 2001 we assessed very little usage of
  geographic information at any strategic level
  within Central Government departments. Less than
  40 departments were licensed for the use of
  Ordnance Survey data
• We knew geographic information is the fourth
  driver to business and government too but it was
  not recognised
• At the same time Ordnance Survey recognised that
  it was also disconnected from central Government
  so how could Government really understand the
  benefits of using up to date, well maintained
  geographic information?
• We recognised that if Government was to
  understand the benefits of GI then this would
  open many new opportunities for our private
  sector partners to sell software, hardware and
  services

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The journey with Government

• Every government department committed to Prime
  Ministers target for e-Government by 2005
• Every government department committed to
  web-enabled citizen-based services
• Ordnance Survey demonstrated that geography is
  increasingly a major force within the e-agenda
  and showed why
• Soon I was appointed as one of the 26 e-champions
  for Great Britain
• Commenced engagement at the right level in
  Government
• Active involvement with Foot and Mouth crisis

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Foot and Mouth disease

• Foot and mouth is a highly infectious viral
  disease
• Affects cattle, pigs, goats and sheep plus others
• Spreads by direct or indirect contact with
  infected animals
• Disaster for agriculture
• Rapid spread due to centralised abattoirs
• Millions of livestock destroyed
• Industry in tatters farmers lost stock,
  whole value chain damaged
• Threat of spread to Europe trade routes closed
• We made a specific commitment from Day
  1 to make every possible effort
  we could

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Foot and Mouth disease our
commitment

• GPS kit rapid procurement and adaptation
• Training of worldwide staff and vets
• 130 Staff seconded
• Decision-making on the front line regarding
  infected areas and quarantining
• Expert advice on products and equipment
• GI-specific skills
• About 1M of data licensed

• Manipulation of data to tailor-made solutions
• Manning help lines for Farmers (often extremely
  distressed or angry)
• Using software packages to map infected areas
• Liasing with Local Government, Army, and
  emergency services

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Following Foot and Mouth Crisis

• Greater understanding of the contribution to the
  nation played by geographic information and
  Ordnance Survey in emergency response, key
  decision-making and on the ground assistance
• Ordnance Survey now had made connections at
  senior levels in both the civil service and also
  at political level
• But we needed to see more departments using
  geographic information
• Started to make sure at each presentation I gave
  I floated the idea of the benefits that could be
  gained by the whole of Government to join-up both
  local and central government if everyone licensed
  to use Ordnance Survey data

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Pan Government Agreement

• Pilot Pan Government launched in May 2002
  following announcement at a Select Committee by a
  Minister
• Ordnance Survey was to provide data to any of the
  500 government departments, agencies and NDPBs
  who wished to have the data until April 2003
• Products available included OS MasterMap
  topography layer
• Ordnance Survey asked the private sector partners
  to support the agreement
• Saw the number of organisations using the data
  rise from 40 to 144 and many joining each month
• Signed in May 2003, the Pan Government
  Agreement valid until
  March 2006

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Pan Government Agreement

• The Pan Government Agreement is a highly
  significant achievement. The pilot demonstrated
  the benefits of geographic information in
  developing policy, improving data management, and
  delivering effective services
• Tony McNulty MP, Office of the Deputy Prime
  Minister.
• 15 May 2003

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Government procurement made easy!!!

• Realised during pilot phase that procurement of
  geographic information systems is slow and
  laborious and many departments would not wish to
  go through this hassle it was a major impediment
  to adoption of Geographic information
• HM Treasury have pre-tendered framework contracts
  to promote efficient purchasing for the public
  sector for major items called S-CAT and G-CAT
  categories
• In March 2002 started on the journey to persuade
  HM Treasury that there should be a geographic
  information category to allow systems and
  services to be acquired faster and more easily
• In May 2003 it was announced that there is a GI
  category and just under 50 UK companies can now
  supply the pan government agreement without going
  to full tender

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Improved connections to Government

• From a Government department whose purpose was
  not really understood
• To key note addresses throughout key departments
  and engagement with senior civil servants and
  also key Ministers
• At Government Computing Exhibition June 2003 the
  keynote address from the Minister highlighted the
  tremendous importance of using geographic
  information in government
• Pan Government Agreement has stimulated enormous
  opportunities in the GB private sector market for
  GI software vendors, consultancy and system
  integrators
• Especially important in the current economic
  downturn

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Working together in Europe

• With other experts in Europe, we have invested
  significant time and resources into the INSPIRE
  project
• Working with EuroSDR and EuroGeographics on a
  non-legislative approach to a EuroSpec
• Groundbreaking approach taken to MEPs to
  demonstrate the power of geography in policy
  development and decision making
• Recognising change and welcoming the
  opportunities from EU initiatives e.g Water
  Framework Directive
• Committed to driving forward European issues
  within national, regional and global arenas

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Our future a GI Framework for Great Britain

• Basic Components
• Clear strategies existing in Wales and Scotlands
  is being drafted
• A common referencing framework
• Access to reliable and robust core data
• Common approaches to defining and referencing
  different geographies
• Clear understandings of responsibilities within
  the framework

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NMOs going forward

• It is important as NMOs we communicate with each
  other
• We must work together to see global recognition
  of geographic information
• Crucial to success are effective relationships
  with our respective Governments
• Continue striving to meet stakeholder and
  customer needs

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And finally,

• Do enjoy your conference!