Department of Athletics

1
Department ofAthletics Recreation

• Athletic Advisory Committee
• November 6, 2009

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Trent Community Sport and Recreation
Centre Renewal and Expansion Project Completion
Fall of 2010
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History

• 2004 Master Plan developed after consultation
  with Trent community and the Peterborough City
  and County communities.
• 2004 Successful referendum held. Agreement to
  fund capital expansion fee of 50/each full-time
  undergrad student/year for an indefinite period.
• Fall 2005 Artificial grass sports field and
  track completed.
• 2006 East Bank pitch, canoe centre completed.
• 2007 Stadium seating/score clock completed.

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Current Business Operations

• 50 operating budget comprised of student
  athletic fees.
• Other 50 revenue generated from

• Facility Rentals
• Stadium
• Pool
• Gym and meeting rooms
• Community programs and partnerships
• Fitness Memberships
• Retail sales
• Fundraising and sponsorship (funds operating
  costs)
• Lease Sports Med Centre

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Our Business
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Future Development

• Expand and renovate existing Athletics Complex
  to create a modern, multisport centre of
  excellence, designed to serve the needs of
  students, university staff, and the community.

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Future Development

• Key elements of new design include

12,000 sq. ft. fitness facility
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Indoor Climbing Wall
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Indoor Rowing/Paddling Tank
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Future Development
Dedicated and expanded area for on-site Sports Medicine Clinic Trent Health-in-Motion.
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Therapy Pool
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Future Development

• Other Features Include
• Outdoor Pavilion
• Concession / seating area
• Improved technology to support online
  bookings/improve customer service.
• Retrofit of
• competitive swimming pool
• change room facilities including
  family/accessible facility
• team change room and multi-purpose room
• international squash court

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Keys Factors for Success

• Keys to success will be Trent Athletics ability
  to
• identify target markets market effectively to
  build community memberships.
• provide state-of-the-art fitness equipment,
  modern and unique facilities.
• hire qualified and knowledgeable staff.
• develop creative programming.

Trent students Trent staff/faculty Families Sports Med. Clinic clients Adults North Peterborough County Sport Clubs Teams in Region Aging Population
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Market Research

• Feb. 2009 An independent firm, Bill Hallett
  Fundraising Counsel, completed a study to test
  the viability of the business plan
• plan was supported
• determined capacity in the community and in the
  design of the facility to support 3,000 community
  members.
• Nov. 2008 Strategic Counsel Survey completed,
  to determine the levels of awareness and interest
  among Peterborough and area residents in a
  renewed athletics facility at Trent
• Results estimate potential membership at 5,000
  community members.
• Analysis of fitness clubs in Peterborough
  (membership levels, rates, facilities/programs,
  accessibility).

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Market Research

• Other Statistics
• Stats. Canada - Health Trends in Peterborough
  City/County (2005).
• Student Recruitment
• Workplace Wellness
• Staff/Faculty Recruitment/Retention
• Best Practices Trends
• Sept. 2008 Pool program audit
• Nov. 2008 Safety Audit of pool

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Market Research

• Dec. 2008 Noel-Levitz Survey. Students were
  asked to rate how important these two reasons are
  when choosing which university to attend

• Being able to compete in varsity athletics at the
  provincial or national level while earning a
  degree
• Very Important 21
• Somewhat Important 24
• Not Very Important 30
• Not important at all 34

• A campus environment that encourages health and
  fitness
• Very Important 32
• Somewhat Important 40
• Not very important 20
• Not Important at all 6

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Redevelopment Strategies

• Build Upon Existing Relationships
• Trent Faculty/Staff
• Partnership with Sports Med Centre
• Estimate weekly client caseload of 160
  individuals/week visiting the Sports Med. Clinic
• Trent Summer Sports Camp
• 500 families who attend camp each year
• Swimming Lessons - 1,000 families annually
• Community/User Groups -1,500 families

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Redevelopment Strategies

• Relationships (contd)
• Partnerships with regional sport groups
• Peterborough Rowing Club, Peterborough Swim Club,
  Kawartha Synchronized Swim Club, Peterborough
  Petes, Five Counties, Peterborough Badminton
  Club, Board of Education
• Rowing/paddling tank high schools dragon boat
  corporate membership.

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Redevelopment Strategies

• Creative Programming
• Community/family membership parent can
  participate in one activity, while kids another.
• Childrens camps and clubs.
• Community programming -- fencing, rowing, various
  fitness programs, martial arts)
• Education programs NCCP Coaching development,
  First Aid, CPR, AED, Canoe Certifications,
  Leadership certifications, etc.
• Target aging segment through specialized
  programming.
• Outdoor education programming, utilizing
  natural environment.

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Objectives

• Increase revenue enabling Trent Athletics to
• Stimulate interest to support Capital campaign.
• Support debt financing of the facility mortgage.
• Increase staff complement to program and operate
  facility effectively.
• Create a reserve fund for continual physical
  improvements to the facility and equipment.
• Provide community with a Centre for Sport and a
  venue to stimulate sport tourism in Peterborough.

• Service the university student community.
• Create a lifestyle feature which supports student
  enrollment at Trent.
• Support foundation of healthy workplace for
  faculty and staff.
• Target 2,000 community members service North
  Peterborough/County.
• Service the Regional sport community and create a
  sport tourism venue.