PowerPoint-Pr

1
Corporate Social Responsibility
? obligation for a firm to pursue long-term goals
that are good for society (not only economic
goals)
? obligation to all stakeholders, not just
shareholders
person, group, organization or system who
influences or is affected by a company's action
- shareholders - employees - government -
society - creditors
broader list
- suppliers - trade unions - customers -
schools ..
narrowly defined
A socially responsible firm must also act
ethically ? business ethics
ethics is about morally correct
behaviour (question what is right/wrong?)