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PowerPoint-Pr

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Corporate Social Responsibility. obligation for a firm to pursue long-term goals ... (not only economic goals) obligation to all stakeholders, not just shareholders ... – PowerPoint PPT presentation

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Title: PowerPoint-Pr


1
Corporate Social Responsibility
? obligation for a firm to pursue long-term goals
that are good for society (not only economic
goals)
? obligation to all stakeholders, not just
shareholders
person, group, organization or system who
influences or is affected by a company's action
- shareholders - employees - government -
society - creditors
broader list
- suppliers - trade unions - customers -
schools ..
narrowly defined
A socially responsible firm must also act
ethically ? business ethics
ethics is about morally correct
behaviour (question what is right/wrong?)
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