Corporate Strategy and Entrepreneurship

1
Corporate Strategy and Entrepreneurship Chapter
8

• Changing Competitive Landscape
• Role of Dominant Logic
• Role of Strategic Management and Corporate
  Strategy
• Integrating Entrepreneurship with Strategy
• Key Strategic Concepts
• Entrepreneurial Strategy Key Ingredients
• Matching Strategy with Structure
• Implementation Issues

2
Changing Competitive Landscape Forces

• Change
• Complexity
• Chaos
• Contradictions
• Strategic Inflection Points

3
Role of Dominant Logic

• Define
• Relationship between ability to learn and the
  need to unlearn
• Role of Entrepreneurship
• Strategic Agility
• Flexibility
• Creativity
• Opportunity Identification
• Emphasis on Entrepreneurial Activity

4
Role of Strategic Management and Corporate
Strategy

• SM Model
• Way of thinking
• Strategy vs Operational Effectiveness

5
Integrating Entrepreneurship with Strategy

• Entrepreneurial Strategy Applying creativity and
  entrepreneurial thinking to develop a core
  strategy for the firm. External Focus White
  Spaces
• Strategy for Entrepreneurship Need to develop a
  strategy for the entrepreneurial activities of
  the firm. Internal Focus

6
Key Strategic Concepts

• Related to Strategy Formulation Process
• Strategic Advantage Core Competencies
• Strategic Positioning How the firm is perceived
  in the marketplace
• Strategic Flexibility and Adaptation Hitt Model
  (Figure 8.1)
• Strategic Leverage Resourcefulness

7
Entrepreneurial Strategy Key Ingredients

• Developing a clear vision
• Increasing the perception of opportunity
• Institutionalizing change
• Instilling the desire to be innovative
• Investing in peoples ideas
• Sharing risks and rewards with employees
• Recognizing the critical importance of failure

8
Matching Strategy with Structure

• Collective Entrepreneurship
• Venture Team Concept
• Signode
• The Associate Group

9
Implementation Issues Porters List

• Misunderstanding industry attractiveness
• No real competitive advantage
• Pursuing an unsustainable competitive position
• Compromising strategy for growth
• Failure to explicitly communicate strategy
  internally