Components of Rhetoric Aristotles Triangle

1
Speaker
Message
Audience
Components of Rhetoric Aristotles Triangle
2
Speaker
ContextA convergence of time, place, people,
events, and motivating forces that influences how
the speaker or writer understands, analyzes, and
generates the persona, the appeals and the
subject.
Message
Audience
Components of Rhetoric Aristotles Triangle
with modifications
3
Speaker
IntentionEvery communication is designed to
achieve an aim, a purpose or an intention.
Message
Audience
Components of Rhetoric Aristotles Triangle
with modifications
4
Writers use appeals

• Ethos (the ethical appeal)--Writers create a
  relationship with readers that is based on a kind
  of trust.
• Logos (the logical appeal)--Writers use logical
  reasoning in order to appeal to a readers sense
  of objectivity and reason.
• Pathos (the emotional appeal)--Writers use
  emotional appeals to reach readers because this
  appeal is the strongest, most direct.

5
Speaker
Ethos

• The writer establishes credibility by
• Demonstrating knowledge about the topic
• Establishing common ground with the audience
  through respect and concern
• Demonstrating fairness and evenhandedness

Message
Audience
Components of Rhetoric Aristotles Triangle
6
Speaker

• The arguments reasoning is underscored through
• examples, precedents, and narratives
• Citing authority and testimony
• Establishing causes and effects
• Using inductive and deductive reasoning

Logos
Message
Audience
Components of Rhetoric Aristotles Triangle
7
Speaker

• The writer appeals to readers by
• Using description and concrete language
• Using figurative language
• Shaping appeal(s) to a specific audience

Pathos
Message
Audience
Components of Rhetoric Aristotles Triangle