Vienna Tourism conference

1
Vienna Tourism conference

• 17 October 2007
• Peter Voets
• Marketing Manager Switzerland, Austria Eastern
  Europe

2
easyJet history

• 1995 Stelios Haji-Ioannou launches easyJet with
  a 5M loan 20 employees based on the Southwest
  Airlines model
• November 1995 1st flight
• February 1999 easyJet buys charter airline in
  Basel to create easyJet Switzerland
• November 2000 easyJet is listed on the London
  Stock Exchange market
• August 2002 easyJet and Go (former BA
  subsidiary) merge to become 1st low cost company
  in Europe
• October 2002 Order of 240 Airbus A319
• April 2005 delivery of 100th aircraft
• May 2007 easyJet orders an additional 35
  aircraft
• Oct 29th 2007 1st flight to Austria with
  flight
• London-Vienna

3
Establishing a new way of flying

• Point to point network (no hubs)
• No frequent flyer
• Use of less congested airports

• High usage of aircrafts
• Short haul only
• Modern fleet
• 100 direct sales (Internet)
• No ticket
• No free meal onboard

4
Yield management and dynamic pricing
Objective is simple maximize first load factor,
then yields
5
easyJet today

• 137 aircraft
• 38 million passengers per year
• 860 flights daily
• 5602 employees
• Average age of fleet 2.3 years
• Bases 17 2 upcoming CDG LYS
• Routes 338
• Airports 87
• Turnover 1.8bn

6
Market potential is important
Note Low-cost capacity from respective
countries Source OAG, March 2007
7
LON to Vienna Airport Market Evolution (1997
2006)
Source OAG Sep 2007
8
The model creates additional demand (80 on
average)
New customers
Source CAA
80 of all traffic is incremental Only low
fares ( 60 one way on average in 2006)
stimulates this demand and the market share of
alternative transport means (cars, trains)
Source BSL Airport 2005
9
Impact on local economy

• Each 1 000 000 pax creates 1000 indirect jobs
• Each additional employee at the airport generates
  additional 1.77 employees on the market
• Each generated (gross) within the airport
  generates incremental 2 outside the airport

Effect on Employment
Effect on GDP
1

2.01
1

1.77

2.77
In Airport In Market
In Airport In Market
Source Bulwien Partner, Prof. Rürup, Prof.
Hujer, Prof. Baum ADV-Positionspapier Fakten
zum Luftverkehrsstandort Deutschland
10
easyJet in Austria

• W08 4 daily flights between UK (LTN, LGW, BRS,
  LPL) and Austria (INN VIE)

Source OAG Sep 2007
11
easyJet in Vienna

• One daily flight from 29 oct
• 100 000 pax transported during
• first year
• 85 load factor
• 10 market share on LON-VIE route

Source OAG Sep 2007
12
Thank you for your attention!!