?a Convention

1
?a Convention Visitors Bureaux?? e??a?e??
a??pt???? t?? s??ed??a??? t????sµ??

• ??. ??µ?t??? ???t???a?
• ??d???? S?µß????? ?????st???? ????et????
• ??d?s??? ????????? ?????t?? ?a?ep?st?µ???
• E-Mail d.koutoulas_at_ba.aegean.gr

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?p?peda ????et????

• ?????-????et???? p?a?µat?p??e?ta? ap?
  µeµ???µ??e? ep??e???se?? (p.?. ?e??d??e?a,
  s??ed??a?? ???t?a, PCOs, DMCs, µetaf??????
  ep??e???se?? ???.)
• ?????-????et???? p?a?µat?p??e?ta? ap?
  s??????????, s??e??at????? ? d?µ?s???? f??e??
  d?af???? µ??f??

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???a??sµ?? S??ed??a??? ????et????

• ?d??t???? ?p??e???se??
• ???t??
• ??p??? ??t?d?????s?
• ??????? ???a??sµ?? ?????sµ??
• ??p???? ???a??sµ?? ?????sµ??
• ??e?d??e?µ???? s??ed??a??? f??e?? (?????? µe
  s??e??at??? µ??f?)

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Convention Visitors Bureaux

• ?a Convention Visitors Bureaux (CVBs) ap?te????
  t?? ????a??? µ??f? DMOs se t?p??? ep?ped?
• ?a CVBs st??e???? st?? p??s????s?
• s??ed??a??? t????sµ?? (MICE meetings,
  incentives, conventions exhibitions) business
• t????sµ?? a?a?????

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?a p??ta ß?µata

• ?d??s? t?? p??t?? Convention Bureau st? Detroit
  t?? H?A t? 1895
• International Association of Convention Visitor
  Bureaux (IACVB)
• Id?????e t? 1914
• S?µe???? M???
• 526 Convention Bureaux ap? 30 ???e?
• (472 ap? t?? ??? 54 ap? ???e? ???e?)

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Ge???af??? d?af???p???s?

• E????? Convention Bureaux (p.?. German Convention
  Bureau)
• ?e??fe?e?a?? Convention Bureaux (p.?. Scottish
  Convention Bureau)
• T?p??? Convention Bureaux (p.?. Sydney Convention
  Visitors Bureau, Brussels Congress)

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German Convention Bureau

• Id?????e t? 1973
• 220 e??e??aµµ??a µ??? (d?µ??, s??ed??a?? ???t?a,
  ep??e???se?? ???.)
• ???s?p??? 13 ?t?µa
• ?t?s??? ????p?????sµ??
• 1.500.000 ????

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German Convention Bureau

• Website
• E???se?? s??ed??a??? t????sµ??
• ?a??d?a ?????µ?a?
• ??d?s? s??ed??a??? ?d????
• ??af?µ?st???? ?ata????se??

• ?p?s???e?? se d???t????? pe??te?
• Workshops
• ?????e?e? d?µ?s??t?ta?
• ????????s? ???es?? IMEX
• ?a???t?µa ?. ??????
• ??e??a ??????

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Sydney Convention Visitors Bureau

• 538 e??e??aµµ??a µ???
• ???s?p??? 31 ?t?µa
• ?t?s??? ????p?????sµ??
• 3.700.000 ????

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Sydney Convention Visitors Bureau
S???es? ?s?d??
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Sydney Convention Visitors Bureau

• ??e?d???s? s??ed???? µe e?d??? e?pa?de?µ??a
  ste????
• ??t?pa ?a? ??e?t?????? µ?sa p??ß????
• Website
• E????e?e? d?µ?s??t?ta?

• Ta??d?a ?????µ?a?
• ??e??a a?????
• Direct Marketing
• ???es? Sydney on Sale

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THE 2004 INTERNATIONAL BENCHMARK SURVEY OF
CONVENTION VISITORS BUREAUXby Dr. Dimitris
Koutoulas
13
International Benchmark Survey Of Convention
Visitors Bureaux
F??e?? p?? p??µ??e?t??a? t? ?e??t?

• ?a??a
• Wonderful CopenhagenF???a?d?a
• Tampere Convention Bureau
• Finland Convention BureauGe?µa??a
• Munich Convention Bureau
• German Convention Bureau
• Hamburg Tourismus
• ghh consult GmbH

• A?st??a
• Vienna Convention BureauB?????
• Brussels International Tourism
  CongressKa?ad??
• Tourism Vancouver
• Ottawa Tourism Convention AuthorityK??at?a
• Croatian Convention Incentive Bureau

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International Benchmark Survey Of Convention
Visitors Bureaux
F??e?? p?? p??µ??e?t??a? t? ?e??t?

• N??ß???a
• Oslo Promotion/Oslo Visitors Convention
  Bureau
• K?p???
• K?p??a??? O??a??sµ?? T????sµ??
• N?t?a Af????
• Cape Town Convention Bureau
• K???a
• Korea Convention BureauE?ßet?a
• Switzerland Convention Incentive Bureau

• O???a??a
• Hungarian Convention Bureau
• B?eta??a
• Visit London
• Greater Glasgow Clyde Valley Tourist Board
• VisitScotland Business Tourism Unit
• British Association of Conference Destinations
• Association of British Professional Conference
  Organisers
• Manchester Metropolitan University
• KPMG Travel Leisure Tourism Advisory Services

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International Benchmark Survey Of Convention
Visitors Bureaux
F??e?? p?? p??µ??e?t??a? t? ?e??t?

• O??a?d?a
• Netherlands Board of Tourism
  ConventionsT?????a
• Istanbul Convention Visitors BureauH??µ??a
  A?aß??? Eµ???ta
• Dubai Convention Bureau
• H?A
• Albuquerque Convention and Visitors Bureau
• Greater Phoenix Convention Visitors Bureau

• LA INC Convention Visitors Bureau, Los Angeles
• NYC Company, New York City
• San Diego Convention Visitors Bureau
• Tampa Bay Convention Visitors Bureau
• Las Vegas Convention Visitors Authority
• San Jose Convention Visitors Bureau
• Saint Paul Convention Visitors Bureau
• George Washington University
• University of Central Florida
• University of Guelph
• Saint Leo University, Florida
• Purdue University
• C. H. Johnson Consulting, Chicago

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Benchmark Survey
International Benchmark Survey Of Convention
Visitors Bureaux

• Main emphasis CVBs located outside the USA
• Conducted May-July 2004
• 60 non-US CVBs 40 US-based CVBs
• Response rate 30.5
• Respondents 69 non-US (52 Europe), 31 US

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Geographic Scope
International Benchmark Survey Of Convention
Visitors Bureaux
18
Origin of Shareholders
International Benchmark Survey Of Convention
Visitors Bureaux
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Acceptance of members
International Benchmark Survey Of Convention
Visitors Bureaux
20
Target Markets
International Benchmark Survey Of Convention
Visitors Bureaux
21
Annual Budget
International Benchmark Survey Of Convention
Visitors Bureaux
22
Sources of Income
International Benchmark Survey Of Convention
Visitors Bureaux
23
Sources of Income
International Benchmark Survey Of Convention
Visitors Bureaux
24
Main Expense Categories
International Benchmark Survey Of Convention
Visitors Bureaux
25
Personnel
International Benchmark Survey Of Convention
Visitors Bureaux
26
Personnel
International Benchmark Survey Of Convention
Visitors Bureaux
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Budget-To-Personnel Ratio
International Benchmark Survey Of Convention
Visitors Bureaux
The budget-to-personnel ratio is calculated by
dividing a bureaus annual budget by the number
of its staff (each part-time and seasonal
employee is counted as a half staff member).
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US-based vs. non-US Bureaux
International Benchmark Survey Of Convention
Visitors Bureaux
Comparisons US-based CVBs Non-US CVBs
Average Annual Budget 5,315,615 Euros 5,380,188 Euros
Public vs. Private Sources of Income 84 vs. 16 68 vs. 32
Marketing Budget as of Total Expenses 53 56
No. of Full-Time Staff 18 24
of CVBs Accepting Members 51 60
Source IACVB Foundation 2003
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?e????? s???e?? ??a t? ???µat?d?t?s? t?? CVBs

• ? aµe???a???? eµpe???a st??? t????st????? f?????
• ??a??a??t?ta e?asf???s?? es?d?? ap? t?? ?d??t???
  t?µ?a
• ??e???? s?µµet??? ???? ?s?? s?et????ta? µe t?
  s??ed??a?? t????sµ? (stakeholders)

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Teµe???de?? p??d?a??af?? t?? Convention Bureau

1. ??????t??? a?t?t??e?a
2. ??????µ??? a?t?t??e?a
3. ?pa??e?µat?sµ??
4. ??dete??t?ta

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???a??st?!

• ??. ??µ?t??? ???t???a?
• ??d???? S?µß????? ?????st???? ????et????
• ??d?s??? ????????? ?????t?? ?a?ep?st?µ???
• E-Mail d.koutoulas_at_ba.aegean.gr