Analysing static images

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Analysing static images
Mrs D Truter Edgewater College
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What is a Static Image?

• A still picture/image
• A picture/image with a message
• Found in newspapers, magazines, books,
  billboards, street signs, photographs
• Language usage is a major part of a static image

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THE STATIC IMAGE
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Static Images

• Purpose
• Audience
• Medium
• Message

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PURPOSE / MESSAGEWhat are S.I.s for? Whats
the point of the image?MEDIUMHow/where might
they be presented?AUDIENCEWho might they be
aimed at?
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Techniques

• Visual techniques
• Verbal techniques
• Layout techniques

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Visual Techniques

• Colour
• Contrast
• Reverse print
• Illustrations
• Lettering / Font
• Well-known faces
• Unusual images

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Verbal Techniques

• Alliteration / Onomatopoeia
• Simile / Metaphor
• Cliché / Pun / Slogan
• Rhetorical question
• Personal pronoun
• Repetition
• Imperative
• Neologism

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sure not sorry
BELT UP
BELT UP
stay safe
belt up
BELT UP
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Layout Techniques

• Borders
• Balance
• Perspective
• Proportion
• Empty space
• Dominant visual image

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go global
CONSERVATION
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