The University of New England

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• The University of New England
• Armidale, NSW, AUSTRALIA
• Open to Change
• Open to Challenges
• Open to our Communities

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• BA(Communication Management)
• Partnership between
• University of New England (UNE), and
• School of Continuing and Professional Education
  (SCOPE), City University of Hong Kong (CityU)
• An Award of the Faculty of Arts, Humanities and
  Social Sciences, UNE

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• UNE Partners in the Program
• School of English, Communication and Theatre
  (Faculty of Arts, Humanities and Social Sciences)
• School of Professional Development and
  Leadership (Faculty of Education, Health and
  Professional Studies)

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About UNE Long standing tradition Academic
excellence International reputation
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• About UNE
• 70-year tradition
• Strong international research reputation
• Diverse range of degrees

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• About UNE
• 70,000 hold UNE qualifications
• 19,000 current students
• 50 nations studying on campus
• Experienced off-shore provider

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• UNE CityU Partnership
• Successful 7-year partnership
• 200 UNE / CityU graduates
• First cohort for BA (Communication
  Management) graduated last year

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• About UNE
• Flexible teaching and learning
• Australias most experienced distance educator
• High graduate satisfaction

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• Flexible Teaching and Learning
• Tradition of flexible delivery
• Leader in distance education
• Highly experienced
• US Distance Education Accreditation

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• High Graduate Satisfaction
• Consistent high rating for educational
  experience Five star top
  ranking for five out of the last six years.
• (Source Sydney Morning Herald Good Universities
  Guide, 2005)
• Graduate attributes
• On-going support

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• Why Study with UNE?
• UNE offers
• Committed academic staff
• Local and global perspective
• A highly recognised quality degree

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• Bachelor of Arts
• (Communication Management)
• The BA (Communication Management) articulates
  with two-year Associate Degrees or equivalent
  qualifications.
• The UNE program uniquely combines communication
  and English language skills with professional
  development, management and leadership.
• It is two years of part-time study.
•  
• The UNE program consists of eight units (subject
  areas).

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• Bachelor of Arts
• (Communication Management)
• Units in English and Communication
•  
• ENCO 100 Communication Skills Composition
• ENGL 303 Research in Writing
• ENCO 306 Writing for Work Styles and Contexts
• COMM 321 Mass Communication
•  

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• Units in the BA
• (Communication Management)
• Units in Management and Professional Development
•  
• PDAS 301 Organisations, People and
  Administration
• PDAS 302 Management of Change
• PDAS 311 Trends, Issues and Community
• PDAS 313 Fundamentals of Staff Development
•  

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• ENCO 100
• Communication Skills Composition
• Unit Content
• Provides a working knowledge of communication
  skills.
• Focuses on written and spoken communication.

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• ENCO 100
• Communication Skills Composition
• Unit Objectives
• To practise techniques of composition, including
  editing and presentation.
• To enhance your skills of oral and written
  expression in English.

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• ENGL 303
• Research in Writing
• Unit Content
• Research methods for English and related writing
  disciplines.
• Up-to-date training in Library research methods
  (including databases, web and print) with
  disciplinary applications of these methods
  through case studies.
• Case study options include current issues in
  civics and science communication.

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• ENGL 303
• Research in Writing
• Unit Objectives
• To develop research skills that help you
  successfully plan and carry out writing projects.
  
• To enhance knowledge of research methods and
  principles that can be used in other situations.

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Dr
Dr Anne Pender teaching students in ENGL 303 at
City University
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• ENCO 306
• Writing for Work Styles and Contexts
• Unit Content
• Students explore different professional writing
  practices relevant to workplaces and community
  life.
• The styles practised range from organisational
  writing (eg reports, newsletters) to arts-based
  writing (eg scripts, reviews).

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• ENCO 306
• Writing for Work Styles and Contexts
• Unit Objectives
• To develop knowledge of professional writing
  styles and the contexts in which they are used.
• To help people write effectively and creatively
  for diverse audience bases.

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• COMM 321
• Mass Communication
• Unit Content
• This unit examines mass communications,
  especially broadcast and print media.
• News and advertising will be the main focus of
  the unit.

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• COMM 321
• Mass Communication
• Unit Objectives
• To develop an understanding of the structure of
  mass media industries and their functions and
  power in present day society.
• To gain an understanding of the processes by
  which media construct meaning and the uses made
  of the media by audiences.

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• PDAS 301
• Organisations, People and Administration
• Unit Content
• The structure and functions of organisations.
• Theory of and research into organisations.
• The role of people in organisational settings.

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• PDAS 301
• Organisations, People and Administration
• Unit Objectives
• To enhance participants awareness of the
  functioning of organisations and their roles
  within them.
• To present a foundation for further study into
  and participation in organisations.

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• PDAS 302
• Management of Change
• Unit Content
• The nature, processes and implications of
  change.
• The national and international context within
  which change in organisations is taking place.
• Significant technological changes and their
  implications for the workplace.

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• PDAS 302
• Management of Change
• Unit Objectives
• To enhance understanding of the nature and
  processes of organisational change.
• To assist professional development for
  organisational leadership and management.
• To provide a basis for initiating and evaluating
  the management of change in organisations.

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• PDAS 311
• Trends, Issues and Community
• Unit Content
• Methods by which government and non-government
  organisations respond to social issues and
  problems.
• The public policy process and how interest
  groups influence it.
• Different perspectives on social, economic and
  environmental problems.

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• PDAS 311
• Trends, Issues and Community
• Unit Objectives
• To compare approaches that help frame government
  responses to key issues and problems in the
  community.
• To familiarise students with different
  leadership models for meeting the many challenges
  of todays society.

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• PDAS 313
• Fundamentals of Staff Development
• Unit Content
• Fundamental staff development principles and
  their application to contemporary organisations.
• Expansion of those fundamental principles into
  practical strategies that benefit organisations
  and their staff.

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• PDAS 313
• Fundamentals of Staff Development
• Unit Objectives
• To develop understanding of staff development
  principles that can be applied to different
  levels and contexts of administration.
• To provide knowledge of practical strategies
  that lead to professional maturity and the
  development of effective teams.

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• Student Resources
• UNE Library Resources (in addition to CityU)
• Academic Skills Office

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• UNE Dixson Library
• http//www.une.edu.au/library/

Access to diverse electronic resources. Online
eSkills training in library research, use of
electronic research databases, etc.
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• Dixson Library
• Databases with full-text content

Expanded Academic ASAP Proquest
5000 JSTOR Lexis-Nexis (includes
newspapers) Wiley Interscience Emerald
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• Dixson Library
• Indexing and Abstracting Databases

• MLA Bibliography
• Web of Science (includes Arts and Humanities,
  Social Sciences and Science citation indexes)

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• Academic Skills Office

UNEs Academic Skills Office has web resources to
help you excel in your studies. This site
includes an online course called tUNEup.
See http//www.une.edu.au/tlc/aso/resources.htmpr
ep   tUNEup assists students to develop skills
for successful academic study (eg writing
skills).   tUNEup won a national teaching award
for student skills development in 2002.
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• Why the BA (Communication Management)?
• Unique combination of subjects
• A degree designed to suit students needs
• High quality assurance
• Integrated support network
• Graduate employment success
• High profile alumni

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• Why the BA (Communication Management)?
• Enhanced knowledge and skills useful for
• many fields of employment
• Advertising
• Media / Journalism
• Marketing / Public Relations
• Publishing and Editing
• Education
• Government and Administration
• Personnel Management
• Commerce and Trading
• Financial Services / Insurance

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• High Quality Assurance
• Building on a successful university partnership
  
• Professional development
• Pathways to further study
• Academic and vocational relevance

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• A Degree Designed to Suit Students Needs
• An international degree without leaving home
• Flexible part-time study
• Face-to-face teaching
• Comprehensive print study materials
• On-campus support

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• Integrated Support Network
• UNE
• Intensive blocks of face-to-face teaching
• Electronic communication with lecturers
• Detailed individual assessment feedback
• CityU
• Locally-based student support
• Regular tutorials
• On-campus academic advice

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• High Profile Alumni
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• UNE graduates occupy key positions in
• Government organisations
• Local and international corporations
• Community organisations

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• Admission Requirements
• Applicants may be given automatic entry if they
  have successfully completed an Associate Degree
  listed by UNE.
•  
• Applicants who have successfully completed other
  awards deemed equivalent to those awards may also
  be eligible for admission.
•  
• Admission is subject to UNEs English language
  proficiency requirement.
•  
• Further information issued by SCOPE.