Introduction to Ebusiness

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Introduction to E-business

• Whats it all about, Alfie?

2
Gary Vatnsdal

• Room F 111
• Telephone [phone]
• E-mail gvatnsdal_at_rrc.mb.ca
• Office Hours

3
Course Objectives

• To become familiar with the basics of E-business
• To cover the theoretical and practical
  underpinnings of e-Business

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Essential Practices

• Be prepared to learn
• Attend classes
• Bring required book and materials
• Participation (individual and group) is
  expected during class
• Expect to work outside of class time to complete
  course work

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Essential Practices(Continued)

• Log on every class to WebCT to check for email,
  calendar items, or graded results
• Store assignments and work on your H drive
• Stay on track. Request instructor assistance if
  you need it
• Understand the consequences of academic
  misconduct

6
Course Format

• Lectures, case studies, Labs, quizzes,
  presentations, assignments, activities (group
  work)
• Group Project
• Mid-term exam and final exam

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Verify Your H drive and WebCT Logon

• Make sure you have a H drive and log-in to it.
  Clean it out if necessary.
• Logon to WebCT
• Your username is the same as semester 1, however
  your password may have been reset to your student
  number
• Change your password on initial logon
• Must be minimum 7 characters good practice to
  make it the same as your computer logon password
• Notify me if you are unable to logon

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Testing and Electronic Storage

• Personal H drive
• Assignments and work in progress
• Diskettes personal file transfer only (group
  work)
• WebCT Quizzes

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Course Tools

• Your Textbook
• E-business A Canadian Perspective for a
  Networked World (Gerald Trite, David Pugsley)
• WebCT
• Videos for discussion
• In Chapter Boxes as discussion Guides

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Mark Distribution
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Gross Course Outline Subject to change (Page 1)
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Gross Course Outline (Page 2)
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Gross Course Outline (Page 3)
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Chapter 01 Introduction to E-Business

• Identify the components of E-Business
• Describe how E-Business fits into the traditional
  environment
• Explain the significant reasons why businesses
  enter into e-business

Week One
15
Chapter 02 Business Models and Strategies

• Define e-business models and strategy
• Describe how e-business models reflect strategy
• Identify the components of e-business models
• Identify and evaluate the e-business strategies
  followed by businesses
• Explain why e-business models and strategies are
  important to successful e-business

Week Two
16
Chapter 03 The Internet, Intranets and Extranets

• Describe the Internet, its history, and
  significance
• Describe how the Internet is appropriate for
  e-business
• Identify the components of the Internet
• Identify the relationship between the Internet,
  extranets and intranets
• Evaluate the situations in which each are used
  for e-business strategies

Week Three
17
Chapter 04 Enterprise-Wide Inter-Enterprise
Systems

• Describe how enterprise-wide systems fit with
  e-business strategy
• Identify the key features of enterprise systems
• Describe how inter-enterprise systems are created
• Explain how enterprise and inter-enterprise
  systems are crucial to e-business

Week Four
18
Chapter 05 Security and Controls

• Identify the Security Risks of Internet-based
  business
• Describe how e-business is made secure
• Identify the major components of security systems
  for e-business
• Identify and evaluate the security strategies
• Explain the major issues in implementing good
  security
• Describe the types of security tools available

Week Five
19
Chapter 06 Billing and Payment Systems

• Describe the techniques for billing and payment
  over the Internet
• Describe how billing and payment techniques
  relate to corporate strategy
• Identify the advantages and disadvantages of
  these techniques
• Evaluate the suitability of billing and payment
  methods for various e-business scenarios
• Explain why many previous techniques have not
  succeeded
• Indicate the trends most likely to prevail in the
  future

Week Six
20
Chapter 07 Supply Chain Management

• Describe the process and components of SCM
• Identify and describe the forces affecting SCM
• Explain how e-businesses can use technology in
  SCM
• Contrast the traditional supply chain with the
  Internet-enabled supply chain
• Outline how business-process reengineering can be
  carried out
• Describe partnership strategies and
  implementation concerns for SCM

Week Seven
21
MidTerm Exams

• No Classes

Week Eight
22
Chapter 8 E-Procurement, Trading Exchanges
Auctions

• Explain the e-procurement process and how it is
  important in business
• Outline the benefits of e-procurement the type
  of goods procured
• Describe trading exchanges and the functions they
  have
• Categorize the different types of auctions
• Describe how an auction would be carried out
  online

Week Nine
23
Chapter 9 Customer Relationship Management

• Describe the concept of CRM and its relevance to
  e-business
• Identify how CRM data becomes information
• Describe the core internet-enabled CRM
  technologies
• Describe the process of the implementation of CRM

Week Ten
24
Chapter 10 Business Intelligence

• Compare how business intelligence and ERP systems
  handle data
• Describe the major functions and technologies of
  business intelligence systems
• Discuss the implementation of business
  intelligence systems
• Describe data warehouses and data marts

Week Eleven
25
Chapter 11 E-Marketing and Advertising

• Understand how e-marketing and online advertising
  tools fit into business strategy
• Explain how the e-marketing process takes place
  and what components it entails
• Describe the types of online research tools and
  how they should be used effectively
• Discuss the implementation process for an
  emarketing strategy
• List and describe the major online marketing
  tools available to small business

Week Twelve
26
Chapter 12 E-Commerce and Small Business

• Understand how e-commerce can be a benefit to
  small business
• Discuss the development of strategy for small
  business e-commerce
• Describe the barriers to e-commerce for small
  businesses and how they can be overcome
• Describe the useful services and sources of
  information on the Internet for small businesses
• Explain how a small business can establish an
  e-commerce presence

Week Thirteen
27
Chapter 13 Privacy, Legal and Taxation Issues
in E-Commerce

• Explain the importance of law and taxation in the
  context of e-commerce and the Internet
• Identify and describe the major issues
  surrounding privacy online
• Discuss how organizations can comply with
  Canadian privacy legislation
• Describe how intellectual property issues impact
  e-commerce
• Identify the major legal issues that companies
  need to be concerned with on the internet
• Discuss the taxation issues that e-commerce has
  created

Week Fourteen
28
Project Preparation and Presentation

• A group project (up to 5 groups to be created
  during course week 3)
• You will work on your project throughout the term
  starting about week 4. At each stage you will
  submit a section of the project (each submission
  worth 2).
• Total Project worth 20 of final grade
• In the last week (or so) of the course each group
  will present the results of their project to the
  rest of their class

Week Fifteen
29
Project Presentations

• Group presentation to last 1 class period
  (PowerPoint Presentation, handouts, questions)
• Note Attendance by other class members is
  mandatory. Marks will be lost by non-presenting
  groups whose members do not attend

Week Sixteen
30
Final Exams

• Good Luck, and Goodbye