Introduction to EBusiness

1
Introduction to E-Business

• Chapter 5

2
Facts

• Internet
• E-Commerce
• E-Business
• E-Government
• E-WorkFlow
• E-Life

3
Converging Process

• Simplification
• Automation
• Integration
• MiddleWare
• Cross-functional Integration

4
Learning Objective

• Give examples of how Internet and other
  information technologies support business
  processes within the business functions of ..
• Accounting,
• Finance,
• Human resource management,
• Marketing, and
• Production and operations management.

5
Learning Objectives

• Identify the following cross-functional system
  concepts, and how they can provide significant
  business value to a company
• Cross-functional enterprise systems
• Enterprise application integration
• Transaction processing systems
• Enterprise collaboration systems

6
Marketing Systems

• Interactive Marketing
• Customer focused marketing process
• Based on using Internet, intranets, extranets
  to establish two-way communications between
  customers or potential customers and the business
• Customers become involved in product development,
  delivery, service issues

7
Marketing Systems

• Targeted marketing
• Five targeting components
• Community
• Content
• Context
• Demographic/psychographic
• Online behavior

8
Marketing Systems

• Sales Force Automation
• The sales force is connected to marketing
  websites on the Internet, extranets, the
  company intranet
• Increases productivity of sales force
• Speeds up the capture analysis of sales data
• Allows management to provide improved delivery
  information better support of the sales force.

9
Manufacturing systems

• Supports the concepts of flexible manufacturing
  systems, agile manufacturing, total quality
  management
• Computer-Aided Engineering (CAE)
• Computer-Aided Design (CAD)
• Material Requirements Planning (MRP)
• Computer-Integrated Manufacturing (CIM)

10
Manufacturing Systems

• Computer-Aided Manufacturing (CAM)
• Automate the production process
• Manufacturing Execution Systems (MES)
• Performance monitoring systems for factory floor
  operations

11
Human Resources Systems

• Support
• Planning to meet the personnel needs of the
  business
• Development of employees to their full potential
• Recruitment, selection, hiring
• Job placement
• Performance appraisals
• Employee benefits analysis
• Training and development
• Health, safety, security

12
Human Resources Systems

• HRM and the Internet
• Allows companies to process most common HRM
  applications over their intranets.
• Allows companies to provide around-the-clock
  services to their employees.
• Allows companies to disseminate valuable
  information faster.
• Allows employees to perform HRM tasks online.

13
Accounting Systems

• Record and report business transactions and other
  economic events
• Online Accounting Systems

14
Finance systems

• Supports financial managers in decisions
  concerning
• The financing of the business
• The allocation control of financial resources
  within the business.

15
Finance Systems

• Investment Management
• Helps the financial manager make buy, sell, or
  hold decisions for each type of security
• Helps the financial manager develop the optimum
  mix of securities in order to minimize risk and
  maximize return

16
Enterprise Application Architecture
17
Enterprise Application Integration (EAI)

• Software enables users to model the business
  processes involved in the interactions that
  should occur between business applications.
• Also provides middleware that
• Performs data conversion coordination
• Provides application communication messaging
  services
• Provides access to the application interfaces

18
Enterprise Collaboration Systems

• Cross-functional e-business systems that enhance
  communication, coordination, collaboration
• Communicate share information with each other
• Coordinate coordinate individual work efforts
  use of resources with each other.
• Collaborate work together cooperatively on
  joint projects and assignments

19
Enterprise Collaboration Systems (continued)

• Tools for Enterprise Collaboration
• Electronic communication
• E-mail
• Voice mail
• Fax
• Web publishing
• Bulletin boards
• Paging
• Internet phone systems

20
Enterprise Collaboration Systems (continued)

• Electronic conferencing
• Data voice conferencing
• Videoconferencing
• Chat systems
• Discussion forums
• Electronic meeting systems
• Synchronous. Team members can meet at the same
  time and place in a decision room setting

21
Enterprise Collaboration Systems (continued)

• Collaborative work management
• Calendaring scheduling
• Task project management
• Workflow systems
• Knowledge management