Standards the industry value add

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• Standards - the industry value add
• Professionalism
• Transparency
• Process control
• External audits to ensure consistency of suppliers

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AUSTRALIA
INTERNATIONAL
IQCA
1991
QPMR
2002
AS 4752 (OBS)
ISO 20252
2004
2007
QSOAP
ISO 26362 (Draft)
2009
2008
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IQCA
- 1991 Phasing out
Interviewer Quality Control Australia

• First quality assurance program under the MRQA
  umbrella
• IQCA is now a company standard for small field
  and recruitment companies only
• IQCA will be phased out

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QPMR
- 2002
Qualified Practising Market Researcher

• Professional development program for AMSRS
  members who conduct or manage market or social
  research
• Recognises core knowledge and experience for
  individual professional standing.
• Annual assessment to prove continuous
  professional development

Supports all other Industry Standards and ISO
Systems
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AS 4752
- 2004 Obsolete
Australian Standard for Market, Opinion Social
Research

• First industry end to end quality control program
• Encompasses all processes from initial client
  inquiry to completed project end to end quality
  control
• Incorporated the IQCA and QPMR functions
• NOW OBSOLETE

Has become obsolete with the introduction of ISO
20252
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ISO 20252
- 2007 New Standard
International Standard for Market, Opinion
Social Research

• Recognised internationally as an industry quality
  control standard
• Supported by QPMR
• Incorporates functions of IQCA

Achievement of this Standard is a requirement for
AMSRO Membership 30 June 2009
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ISO 20252
- 2007 New Standard
Elements of ISO 20252

• Standard Quality System
• Policies
• Processes
• Outsourcing
• Data Security
• Quotes / Proposals
• Project Planning and Management
• Data Collection
• Coding
• Analysis
• Project Reporting
• Regulatory and Industry Management throughout

Achievement of this Standard is a requirement for
AMSRO Membership 30 June 2009
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QSOAP
- 2008 New Standard
Quality Standard for Online Access Panels

• AMSRO Standard for the quality control of online
  data panels and management
• Based on ISO 26362 (currently in draft)
• Two-tier QSOAP PLUS Best Practice Standard
• Must achieve of ISO 20252 to maintain the
  Standard and achieve Best Practice

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QSOAP
- 2008 New Standard
QSOAP
Recruitment Panel Members
Sources and Methods, Privacy, Incentives, Terms
and Conditions
Panel Makeup, Member Identifiers
Tight monitoring controls, Additional
Identifiers
Panel Structure and Size
Incentives, Panel Maintenance,Updating Panel
Additional Incentives, AdditionalPanel Reviews
Panel Management
Sampling, Questionnaires, Invitation to
Participate
Additional Capabilities for Sampling and
Additional Controls
Panel Usage
Client Reporting
Standard Reporting Protocols
Additional Capabilities
Professional Rules of Conduct
Compliance to Codes
Additional Requirements
Executive Management
Researcher Competencies
QPMR Status
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QSOAP Online Access Panels
The QSOAP initiative resulted in this product
launch. What is the difference between QSOAP and
ISO 26362?
ISO 26362
QSOAP
Still to come
Its here!
Offers two levels of compliance
StandardQSOAP
Best PracticeQSOAP
Audited underAMSRO controls
Audited by3rd Party Provider
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ISO 26362
Draft to launch 2009
International Standard for Access Panels in
Market, Opinion and Social Research

• To be released in 2009
• The ISO equivalent to QSOAP
• In the future, QSOAP and ISO 26362 may be
  amalgamated

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SYNERGIES
All of Project Standard
IQCA QSOAP Best Practice ISO 26362 (draft)
QPMR
ISO 20252
(AS 4752)
Data Integrity Management Standard
Professional Standing
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Market Research Process and Standards
AS 4752 (obsolete)
Client
ISO 20252
IQCA
CATI F2F D2D F Groups
Online
On-line Panels
Off-line Panels
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Suppliers - Where are you now?
IQCA
ISO 20252Certification
No Certification
AS 4752Certification
Workshops Available
Templates Available
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Suppliers - Whats required of you?
ISO 20252Certification
Maintain AMSROMembership
QSOAPStandard Certification
Option 1NOW
QSOAP Best PracticeCertification
Option 2NOW
ISO 26362
Option 32009
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Audit Requirements
ISO 20252 ISO 26362
3rd Party Certification - NCS International- SAI
Global

• Application Fee
• 1,200 - 1,400 per day
• Travel Costs

Desktop Audit
Certification Audit
Annual Re-Audit
QSOAP
AMSROManaged Certification

• 750 Application
• 950 Audit
• Travel Costs

Self Assessment
Onsite Verification Audit
QPMR
Annual Re-Audit

• Annual Assessment

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Summary