Wirtschaftsenglisch

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Wirtschaftsenglisch

• Ein Simulationskurs

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Rahmenbedingungen

• 1. In den BA-Studiengängen
• Pflichtkurs
• 4 SWS
• CEF Niveau B1 / B2
• Studierende im 1. Semester

• Im Diplomstudiengang
• Studierende im 3. Semester

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(Theoretische) Annahmen

1. English for Academic Purposes
2. Skills Training
3. Aneignung der Fachvokabular
4. Steigerung der Sprechfertigkeit
5. Acquisition vs. Lernen
6. Aufgabe-basierter Unterricht
7. Authentizität

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Themengebiete

• Makroökonomie
• Organisation
• Marketing
• Werbung

• Vertrieb
• Berichte
• Recruitment
• Finanzwesen

organische Entfaltung
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Material Sources

• Book
• Title English for Business Studies
• Edition Students Book, 2nd Edition
• Author Ian MacKenzie
• Publisher Cambridge University Press
• Additional material
• Handouts, OHP Slides, Your own notes !

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Why the Book?

• Structure
• Scope
• Articles
• Exercises

• Subject Areas
• Vocabulary
• Usage
• Practise

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Session Structure

• 1. Review
• Quiz or Company status updates
• 2. New Material
• Reading and writing exercises
• Audio comprehension
• 3. Simulation
• Company development

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About the Simulation

• Team exercise
• You form a company
• choose a product / service
• and develop it through the semester
• All in fast time
• - several years may pass during the course
• Otherwise
• keep it real (more or less)

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Portfolio

• Five of the following documents
• Organisational Chart
• Company History
• Market Research Questionnaire
• Results of the trade fair
• Job Advertisement
• Balance Sheet PL Account

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Presentation

• Suggestion (just for ideas)
• 1. Introduction (structure, history, etc.)
• 2. Marketing, Advertising
• 3. Product Development
• 4. Negotiations, Sales
• 5. Personnel
• 6. Financial
• 7. Conclusion / Outlook

Goal to attract potential investors
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Formalities

• Attendance
• Learning by doing
• Team-based simulation
• Consistent attendance and punctuality required

Opportunities for making up missed work is
limited !
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How do I pass?

• Individual
• Assessment
• Preparation Participation 20
• CV
• Cover Letter 20
• 2 Quizzes 50

• Group Assessment
• Portfolio 10

Pass Mark 60
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