Use a sans serif font for captions

1
Use a sans serif font for captions!

• Arial (cf serif font Times New Roman)
• Arial Narrow
• Comic Sans MS
• Tahoma

2
Use bold sans serif for headline!

• Put main text in regular sans serif with no
  markings
• Avoid massive blocks of text (more than two
  lines)
• Left justify text
• present secondary information with indentation
  and in smaller type size

3
Avoid capital letters in slides!

• CAPITAL LETTERS ARE DIFFICULT TO READ
• THIS IS ALSO TRUE FOR SANS SERIFS
• The readers eye is better served by a text which
  on a book page would look like this
• This is also true for text shown to a listening
  audience

4
Strong contrast between text and background
improves readability
5
Strong contrast between text and background
improves readability
6
Strong contrast between text and background
improves readability

• Strong contrast between text and background
  improves readability

7
Poor contrast between text and background lessens
readability
8
Poor contrast between text and background lessens
readability
9
Poor contrast between text and background lessens
readability
10
Avoid red/green as a colour combination in your
slides

• This combination will be difficult to read for
  many in the audience

11
What it should not look like
12
What it should look like

• Captions
• informative headline
• key-words outlining and
• evaluating the diagram
• take-home message

13
Rhetoric is built in 5 steps

• preparation (inventio)
• structure (dispositio)
• language (elocutio)
• memory (memoria)
• delivery (actio)

14
Classical rhetoric a few brief notes

• Our initial aim is to choose relevant material.
• Structure is important for making the audience
  realize the importance of the main part. Might an
  introduction and a conclusion help them?
• Your language should be correct and clear and
  vivid and adjusted to the situation and audience.
• Use visual aids to support your results!
• Delivery involves use of voice and body language
  where the latter might be more significant than
  we realize (up to 80 or more).

15
Use animations cautiously!

• Enter all the text at the same time!
• Let the animation point out the relevant line!
• Allow the reader to see all the information!

16
Use animations cautiously!

• Enter all text at the same time!
• Let the animation point out the relevant line!
• Allow the reader to see all the information!