CSCI220 Multimedia Literacy

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CSCI220 Multimedia Literacy

• Course Introduction
• Terms and Technology

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Multimedia what is it?

• Give examples
• http//www.saint-andrews.co.uk
• http//www.balloonmanor.com
• Where have you experienced multimedia?
• Use of a computer to present and combine text,
  graphics, audio and video with links and tools to
  let the user navigate, interact, create and
  communicate

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• multiple media sources involve more senses
• Retention rate
• 20 of what they see (kinesthetic)
• 30 of what they hear (auditory)
• 50 of what they see AND hear
• 80 of what they see, hear and do simultaneously
• Tell me and I will forget
• show me and I may remember
• involved me and I will understand!

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• Interactive Media
• Allows user to respond directly to and control
  any of the media aspects
• involve the user
• Supply depth of use and display of information
• Gives user choices, freedom

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• Two types of media
• Linear Media
• - progress through set sequence of events
• - presentational, slide deck
• - no choices of direction
• - can direct or focus attention to specific
  details

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• Two types of media
• Non-linear Media
• - order of events dependant on user
• - choose your own ending
• - freedom to move and learn at own pace
• - more presentational flexibility

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• History of Multimedia
• Multimedia (w/o computers) not new
• Text with photos/graphics (newspaper/mag)
• Sound with animation (tv, movies, games)
• Introduction of smell (scratch and sniff stickers
  and movies)
• Interactive text choose your own ending books

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• History of Multimedia
• Multimedia Growth
• Better computers faster, more storage
• Better software easier to use
• More MM uses discovered
• Web spurred growth
• Computer-based MM new (within last 10 years)

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• Concepts
• Digitized media elements captured as a series
  of 1s and 0s so computers can work with the
  media
• Focus - direct users attention to one concept
• Balance between information (content) and media
  aspects

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• Media Types
• Text
• Graphics/images
• Animation
• Sound
• Video

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• Text
• - used as headlines, subtitles, captions
• - provide content and direct information
• - give directions, navigation
• Printed text on paper
• Scanned text hand held or flatbed scanner -
  digitizes page of text into graphic
• - OCR Optical Character Recognition

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• Text
• Electronic text in electronic form only
• E-zines, online newspapers, web content
• MS Reader
• Hyper text
• Allows non-linear access to information
• Link to related information
• Like cross reference
• Used in WWW, CD Rom, reference material

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• Text
• Font style of text
• Screen/Printer font may appear different on
  other printers/screens
• TrueType font device independent
• Bitmap converted text make text headings a
  graphic to preserve exact look of font

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• Text characteristics
• Size measured in points
• Serif with feet or tails
• ABCabc
• Sans serif
• ABCabc

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• Text characteristics
• Kearning amount of space between characters
  abc a b c a b c
• Leading amount of space between lines of text
• Word Art font special effects
• Bold, Italics, Underline, Alignment

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More Word Art...
This is Word Art!
And more word art...
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• Graphics/Images
• Two major types
• Graphic Image/Illustration
• 2D and 3D
• hand drawn or computer generated
• Charts and graphs
• Photographic Image digitized
• Digital camera/video
• scanner

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Many storage/file types bmp, gif, jpg,
tiff, others?
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• Animation
• graphic images that move
• Convey information better than static graphic
• i.e. sign language demonstration
• Motion grabs user attention
• Play to users visual acuity

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• Sound/Audio
• Waveform audio digitized recording
• - describes frequency, amplitude, etc
• - samples sound thousands of time per second

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• Sound/Audio
• CD audio
• - play sound directly from CD
• - CD ROMs fast enough to jump to any point in
  75th of a second
• - games use it for background and theme music
• MIDI Musical Instrument Digital Interface
• - recording and storing musical performances
• - specific commands for volume, tempo, timbre,
  etc.

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• Video
• photographic animation
• Live Video Feed www.cnn.com
• Videotape play from MM app
• Videodisc laserdisc, DVD
• Digital Video digitized
• - stored on computer media
• - transmit over network (Web)

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Where have you experienced multimedia?