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Financing Innovation Business Angels
Christophe GUISSET General Manager BAMS sa
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Content

• Who are the Investors ?
• What are they looking for ?
• How to find them ?
• Example of company financed.

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INVESTORS
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Why raise funds ?
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Positionnement
GROWTH
CAPITAL NEEDS
Bourse
VC / Private Equity
HIGH RISK
Business Angels Fund
Business Angels
SRIW
3Fs
Investsabc Fonds universitaires
LOW RISK
TIME
SEED
START-UP
EARLY GROWTH
GROWTH
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SHARERHOLDERS Choosing them
The common entrepreneurs view of its financial
partners
How he should rather look at them !
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SHAREHOLDERS a key strategic decision
? Choosing a shareholder is probably the most
important decision at the time of creation.

• What should the entrepreneur look for ?

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Profile of Angel Investors

• Wealthy Individuals
• 25.000 to 250.000 Euros
• Successful careers
• CEOs
• Entrepreneurs
• Executives
• Other professionals
• Extensive networks and resources
• Passionate about their investments
• Provide strategic guidance and mentoring
• Invest locally
• Chemistry with the entrepreneurs

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LOOKING FOR

• Personality
• Personal affinity
• Added-value
• Fun
• Time
• Network

• Product / Market
• Break-even
• International
• Team wages
• Valuation
• Exit

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Entry - Exit

• Minority shareholders. Sometimes convertible
  loan.
• Time 3 5 7 ans
• Fee ?
• Return 30
• Exit
• Trade sales both high and low performing
  investments
• Sale of shares to existing shareholders and to
  new third party shareholders mainly restricted to
  the more moderately performing investments
• IPOs are the exception ...

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VCs BUSINESS ANGELS
Differences
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Business Angel Networks in Europe
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Europe Fonds Levés 2000-2005

Source Dow Jones VentureOne/Ernst Young
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Europe Early Stage 1999-2005

Source Dow Jones VentureOne/Ernst Young
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Belgique Early Stage 1999-2005

• Source Dow Jones VentureOne/Ernst Young

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BUSINESS ANGELS MATCHING SERVICES
THE MEETING BETWEEN INNOVATIVE ENTREPRENEURS AND
PRIVATE INVESTORS

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INTRODUCTION
Entrepreneur
Business Angel
Contact to BAMS
Identification Training
Confronting offer and demand
Business plan evaluation and validation
Identification of investment priorities
Drafting of business plan summary
Meetings, database, direct contacts
BA added to database
Preparation of presentation
MATCHING
Participation in investment forum/club
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How to convince them ?

• Have a business plan ready
• Have a marketing plan in mind
• Have a technical plan in mind
• Have a strong presentation
• Have a demo or prototype
• Be ready for the negociation

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STATISTIQUES BAMS
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STATISTIQUES BAMS
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WWW.BAMS.BE
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EXAMPLE
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Viridaxis
Solutions biologiques innovantes et performantes
pour lutter contre les ravageurs des cultures