Promotion 3: Promotional Mix

1
Promotion 3 Promotional Mix

• Sales Promotion
• Coupons
• Contests
• Free trials

2
Promotional Mix

• Public relations
• Control versus participation
• Employee participation
• Listening and engaging

3
Promotional Mix

• Personal Selling
• Augment the process
• Disintermediate the process

4
Media changes

• Fragmentation
• Integration
• Timeshifting
• Mobile media