Tips For Organic Spotify Promotion

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Tips For Organic
Spotify Promotion
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Introduction

• Over 365 million people use Spotify every day.
  Reaching the right audience and effectively
  promoting your music on this platform will
  undoubtedly increase your chances of becoming a
  successful musician.
• Getting more Spotify exposure is at the top of
  any artist's priority list.
• We'll go through some of the most common
  strategies to promote your music on Spotify in
  this article, as well as how they might fit into
  your entire music marketing plan.
• The tips we cover here should get you well on
  your way to increasing your Spotify plays,
  whether it's building your Spotify followers,
  getting on Spotify Playlists, growing your
  monthly listeners, dealing with a Spotify
  promotion, or using social media.

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Spotify Playlists
Submission

• Remember that Spotify playlists only evaluate
  unreleased tracks. This means that between the
  time of release and the time of delivery, you
  must distribute and pitch your tunes for
  playlisting.
• To increase your chances of being accepted, send
  the track at least a week before the release
  date. Make sure to include as much information as
  possible when pitching your track. After all,
  Spotify requires a lot of data in order to place
  your song in the appropriate playlist. To
  increase your chances of being included, give
  essential details about your track, such as its
  genre.

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• Your EPK (electronic press kit) is your music CV,
  which journalists, music supervisors, and
  promoters use to figure out what you have to
  offer, who you are, and why they should care.
• It might be a document or a page with links to
  your website, music, a brief bio, images, videos,
  a Q A page, and social networking accounts.
  Make sure it contains information about your most
  recent release to keep your fans and the press
  informed about your music and activities.

Your Latest Release Information in a Music EPK
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Maintain Your profile

• Your Spotify artist profile should truly reflect
  you as an artist it's your chance to give people
  a glimpse into your brand. Keep your bio relevant
  by using relevant photographs.
• You can also use the artist pick option to share
  new or favourite tunes, as well as add links to
  fundraising campaigns or playlists.

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Grow Your Spotify Audience

• When it comes to organic Spotify promotion, your
  following is definitely the most important factor
  in how well your music does.
• There are a few basic reasons why followers
  matter, and they all have to do with how your
  music is distributed over the Spotify ecosystem.
  Especially in these three key areas
• Release Radar Its a weekly playlist that
  compiles new tracks based on artists you follow
  and your listening history. If you've managed to
  gain the attention of your fans, you'll almost
  certainly appear on their release radar
  playlists.
• Every Monday, a section called Discover Weekly
  debuts in the Spotify app's discover section as
  well as in the home tab.

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• Spotify also sends out a new release email to
  users on Fridays, which promotes up to ten new
  releases from artists they follow.
• As you can see, gaining followers is essential
  for effective Spotify advertising, not to mention
  the impact on your overall relevance and
  reputation. Remember that Spotify is only one
  piece of the puzzle.

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Use Social Media To Your Advantage

• Using the power of social media to share stories
  about you and reach out to your fans with new
  music is a tactic that will never go out of
  style.
• You can be quite inventive and even distinctive
  in your approach. One of your social media
  accounts, for example, may be dedicated to
  interacting with your fans. However, be certain
  that your target audience is on the social media
  page you've chosen. Additionally, to better
  target your intended audience, evaluate what form
  of content works well on your targeted page.

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• Pitch To Playlists
• Some artists consider playlist pitching to be the
  holy grail of music marketing, but in our
  opinion, it should just be one part of your
  overall music promotion approach.
• As a result, playlist promotion is a highly
  effective strategy that, when executed properly,
  may significantly increase your reach and monthly
  listeners.
• Make Use Of The Canvas Option
• Music and imagery have always been inextricably
  linked.
• Spotify's Canvas tool allows you to add visuals
  to your tracks, which adds an added degree of
  engagement to your music.
• Although the Canvas feature isn't available to
  everyone, many artists are able to use it.

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Put Your Lyrics

• Another feature that was recently added is the
  opportunity to have the lyrics of your music
  displayed on Spotify.
• This is powered by Genius or Musixmatch, with
  Musixmatch providing a bit more capability, such
  as the option to sync your lyrics to your music
  so they appear in the app at the same moment.

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Post High-Quality Content

• Make sure to write professionally while producing
  articles about your music brand and releases.
• Effective posts with storytelling can generate
  long-term traffic and increase streams
  indefinitely. As your photos are shared or found
  on Instagram's explore tab, more people will be
  able to hear your music. Remember to include a
  link to your Spotify song, social media page, or
  website in every post so that new followers can
  keep up with your current activity.

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Tools And Services For Spotify Promotion

• There are a plethora of tools and music promotion
  services available to assist you in promoting
  your music on Spotify and other platforms.
• These include everything from music promotion
  tools that help you gain better insights into
  your audience and performance, to services that
  help you connect with popular playlists, to the
  more dubious services that aim to increase your
  following and play counts on the site.

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The Power Of A Complete Profile

• Even though your music stands out, you cant just
  ignore things about your profile. The more
  detailed and complete your profile is on Spotify,
  the more you rack up your chance as a legitimate
  face for curators to consider you for a feature.
• Start with a crisp artist bio, followed by social
  media links, upcoming tour dates if any, and
  above all, get verified as an official Spotify
  artist.

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• These can be beneficial additions to your
  arsenal, but for those just starting out, we
  recommend learning and understanding the
  fundamentals first.
• You can incorporate these into the mix if you
  have a firm foundational understanding of how to
  promote yourself. Don't bother about employing
  these to start your promotion campaign till then.