Promotion mix

1
(No Transcript)
2
Promotion mix-

• The Promotion Mix refers to the blend of several
  promotional tools used by the business to create,
  maintain and increase the demand for goods and
  services.

3
promotion mix variables-
4
Advertisement-

• The advertising is any paid form of non-personal
  presentation and promotion of goods and services
  by the identified sponsor in the exchange of a
  fee. Through advertising, the marketer tries to
  build a pull strategy wherein the customer is
  instigated to try the product at least once.

5
Ways of advertisement-

• Online Advertisement.
• Social Media Advertisement.
• Traditional Newspaper Advertisement.
• Radio Advertising.
• Television Advertising.

6
Online Advertisement.
Online advertising is any type of marketing
message that shows up with the help of the
Internet. That means it could appear in a web
browser, search engine, on social media, on
mobile devices, and even in email.
7
Social Media Advertisement.
Social media marketing is the use of social media
platforms and websites to promote a product or
service.When using social media marketing, firms
can allow customers and Internet users to post
user-generated content (e.g., online comments,
product reviews, etc.),
8
Traditional Newspaper Advertisement.

• some of the companies advertise there product in
  newspapers also, because it is very cheap tool of
  advertisement.
• Newspaper is read by most of the people. so it
  will cover huge geographical area.

9
Radio Advertising.
In ancient times the companies use radio
advertisement for introduce there new product ,
provide information to the customer about the
product. This tool of advertisement is popular
when there is no any other tools of advertisement
are properly developed in india.
10
Television Advertising.
Television advertising involves three main tasks
creating a television advertisement that meets
broadcast standards, placing the advertisement on
television to reaches the desired customer and
then measuring the outcomes of these ads,
11
Trade Fair exhibition-
A trade fair (trade show, trade exhibition, or
expo) is an exhibition organized so that
companies in a specific industry can showcase and
demonstrate their latest products and services,
12
Personal Selling

• This is one of the traditional forms of
  promotional tool where in the salesman interacts
  with the customer directly by visiting them.
• It is a face to face interaction between the
  company representative and the customer.

13
Sales Promotion-
The sales promotion is the short term incentives
given to the customers to have an increased sale
for a given period. Generally, the sales
promotion schemes are floated in the market at
the time of festivals or the end of the season
14
Public Relations

• The marketers try to build a favourable image in
  the market by creating relations with the general
  public.The public comprises of the customers,
  employees, suppliers, distributors, shareholders,
  government and the society as a whole.

15

• Direct Marketing-
• With the intent of technology, companies reach
  customers directly without any intermediaries or
  any paid medium.

Direct Marketing
Direct Mail
Tele marketing
SMS marketing
16
Conclusion-

• In todays business world production of any
  product is easy but sale the product to customer
  is very difficult. for that purpose company must
  focus on there promotions advertisements so
  that they can increase there profits with
  increase in there sales.promotional tools are
  very from company to company depends upon there
  product and there customers.
• so we can say that if we want that customers are
  know about there product, we must focus on the
  promotion of the product as may as possible.

17
(No Transcript)