Sports Promotion

1
Sports Promotion
2
Event Marketing
3
Managing Organizations
4
Managing Organizations
5
Managing Organizations
6
Promotion in Sports Marketing
7
Promotional Mix
8
Promotional Mix
9
Promotional Budget
10
Percentage of Sales
11
Competitive Parity
12
Objective and Task Method
13
Advertising and Sales Promotion
14
Advertising Defined
15
Promotional Advertising
16
Institutional Advertising
17
Types of Media
18
Print Media
19
Newspaper
20
Magazines
21
Direct Mail
22
Outdoor Advertising
23
Station Posters
24
Stadium Signage
25
Broadcast
26
Television
27
Direct Marketing
28
Online Advertising
29
Sales Promotion
30
Coupons and Rebates
31
Samples and Premiums
32
Contests and Sweepstakes
33
Coordination of Sales Promotions
34
Public Relations and Personal Selling
35
The Role of Media in Public Relations
36
Press Kits and Press Releases
37
Press Release
38
Example of a press release
39
Personal Selling
40
Steps in the Selling Process
41
Prospecting and Pre-approach
42
Approach
43
Determine Needs
44
Present the Product
45
Overcome Objections
46
Close the Sale
47
Perform Suggestion Selling
48
Follow Up
49
Guess What

• -30pts for late assignments
• Key terms on pages 166, 170, 177
• Quick Check on pages 169, 176, 182