Technology That Keeps Us Connected Satisfying the Human Touch

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Technology That Keeps Us ConnectedSatisfying the
Human Touch

• Tony Massimini
• Chief of Technology, Semico Research Corp.
• October 1, 2009

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Humans are social animals

• We have a drive to communicate and stay in touch
• Cell phone handset shipments gt1 B units annually
• Social networking growing quickly but still
  room to grow
• Facebook gt300 million members WW
• Twitter unique visitors (Aug 2009) 23.6 million
• YouTube 70 million total videos (March 2008)
• 100 million videos viewed per day (2006)
• Wikipedia 684 million visitors (2008)
• Internet usage 24.7 of WW population
• Penetration - NA 74, Asia 18.5
• Increase demand on band width, performance,
  wireless network growth, and low power solution

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Connecting the World Anytime, Anywhere

• Emerging markets building out wireless networks
• Avoid cost of laying copper
• Wider deployment of 3G
• India 3G auction Dec 2009
• 4G is coming (incl. WiMAX, LTE Advanced and
  other)
• 100 Mbit/s high speed motion
• 1 Gbit/s fixed position
• 4G developed to support
• Wireless broadband
• Mobile TV
• DVB
• Video chat
• 4G rollout end of 2009

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More Power In Our Hands

• Total cell phone handset CAGR (09 13) 8.4
• High End 13.4
• iPhone has excited market
• More features and performance capabilities
• Web browsing
• Games
• GPS
• Other applications
• Increasing level of integration for SoC
• Mulitple CPU cores and DSPs, other IP
• More MEMS for motion control

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More Games On The Go

• Total PC 287 million (2009)
• Mobile surpasses desktop
• About 30 w/graphics card
• Video game consoles and handhelds still tethered
  to Internet for multiplayer
• Growing number of games for iPhone
• Lower cost of entry for game developers on cell
  phones
• Cell phones tap into widespread wireless network

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Supplying The Brains For Smartphones

• Goal offer high quality multimedia performance
  with internet connectivity
• Overlapping designs smartphones, smartbooks,
  netbooks
• ARM-based SoCs hold a dominant position
• ARM9 and ARM11 currently shipping
• TI OMAP, Freescale i.MX, Qualcomm Snapdragon,
  Nvidia Tegra
• Cortex designs in development
• Intel targeting Atom for markets outside of
  netbooks
• Atom SoC program (March 2009) offers Atom core on
  TSMC platform, integrates other IP
• Growing importance of graphics
• Qualcomm acquired Imageon from AMD
• NVIDIA leveraging GPU architecture with Tegra

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Summary

• Internet and wireless usage is growing
• Heavy bandwidth demand due to video and web
  surfing
• High growth for high end mobile devices
• Continued building of wireless infrastructure
• 4G will soon ramp
• SoC developments address market needs
• High level of integration
• Increasing performance but lower power
  consumption
• More graphics processing

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