National Safety Council Focus Areas

1
National Safety CouncilFocus Areas

• Chapter Division Spring Meeting
• Scottsdale, AZ.
• February 28, 2005

2
National Safety CouncilFocus Areas

• Discussion Flow
• Broad Objective.
• Process
• Product Portfolio Analysis.
• Areas of Focus.
• Execution.
• Results To-Date.
• A Request!

3
National Safety CouncilFocus Areas

• Broad Objective
• Increase total National Safety Council Revenue by
  focusing the organization in those areas that
  have the greatest potential for short and
  long-term profitable top-line growth.

4
National Safety CouncilFocus Areas

• Process
• Product Portfolio Rationalization.
• Other Opportunities based on judgment.

5
National Safety CouncilFocus Areas
Maintain
Invest Grow
High
Membership
DDC
Congress
EC
Publications
Research Statistics
Margin
Exit
Turnaround
OSH
Sales Potential
Low
High
6
National Safety CouncilFocus Areas

• Areas of Focus
• Invest Grow Primary Emphasis
• Membership.
• Emergency Care McGraw Hill.
• Teen Driving.
• Training.
• DDC 8/6 8th Edition.
• 2005 Congress/World Safety Congress.

7
National Safety CouncilFocus Areas

• Areas of Focus
• Additional Initiatives
• Maintain or opportunistically grow other
  businesses.
• Extensive research to determine emerging areas of
  focus for the future.
• Including formal, holistic environmental scan.
• Formal survey and assessment of member/customer
  needs.
• Fully implement and integrate throughout the
  organization
• Lead Processing.
• New Product Launches.
• Balanced Scorecard (Portfolio Rationalization,
  ROI).

8
National Safety CouncilFocus Areas

• Execution
• Membership
• Industry Specific Focus and Business Plan.
• Construction.
• Utilities.
• Public Employees.
• Campaign Focused on Human Resources.
• Key Account Management Top 200 Customers.
• Market Research Membership Expansion
  Opportunities.

9
National Safety CouncilFocus Areas

• Execution
• Emergency Care McGraw Hill
• Chapter Roll-Outs.
• State Approvals.
• Aggressively Pursue Leads.
• New Instructor Orientations.
• Additional, Focused Marketing Expenditures.
• New Product Launches.
• Instructor Portal.

10
National Safety CouncilFocus Areas

• Execution
• Teen Driving The Opportunity.
• The Data.
• Success with Alive at 25.
• Family Guide to Teen Driving.
• National Safety Council can and should own this
  issue.

11
National Safety CouncilFocus Areas

• Execution
• Teen Driving
• Co-Market Teen Driving Programs with DDC8/6 8th
  Edition Roll-Out.
• Pilot Programs with Large Corporate Members.
• Focused Marketing Direct to Parents of Teens.
• Sell Family Guide to Teen Driving through
  Web-Site, Chapters and Direct Mail.
• Alive at 25 Courts, State Patrols.
• Sponsorships Auto Companies, Insurance
  Companies, Federal and State Government Agencies,
  Media.
• Target Member Organizations and school groups for
  parent brown bag presentations.
• Longer Term Comprehensive, Integrated Strategic
  Business Plan.

12
National Safety CouncilFocus Areas

• Execution
• Training
• Fill Up Scheduled Classes Through COCs.
• ASC.
• POSH.
• Forklift.
• Flagger.
• Drive ASC and POSH at Independent Chapters.
• Target Marketing Tools Through More Chapters.
• Test Market Culture, Ergo Through Chemical and
  Utilities Markets.
• Enhanced Marketing Communications.
• Integrated Lead Management Process.
• Longer Term New OSH Products Services.

13
National Safety CouncilFocus Areas

• Execution
• DDC 8/6 8th Edition
• Incentive to Move Inventory of Old Product.
• Pilot On-Site Corporate Classes in Selected
  Chapter Locations.
• Enhanced Comprehensive Marketing Communication
  Plan and Spending Level.
• Leverage the Availability of Spanish Version
  Where Appropriate.

14
National Safety CouncilFocus Areas

• Execution
• 2005 Congress/World Safety Congress.

15
National Safety CouncilFocus Areas

• Results To Date
• NSC Revenue stronger versus Plan, Prior Year.
• Improved Membership Statistics.
• Emergency Care unit movement up 28 versus Prior
  Year.
• OSH Training Revenue up 14 versus Prior Year.

16
National Safety CouncilFocus Areas

• A Request
• Over the next couple of days, think about how
  your Chapter can play a greater role in these
  Focus Areas.

17
National Safety CouncilFocus Areas

• THANKS!