The Role of Emotions in the Madness of Crowds

1
The concept of the madness of crowds is often
used to describe situations where groups of
people behave irrationally or make collective
decisions that they might not otherwise make on
their own.
Understanding how emotions play a role in crowd
behavior is key to understanding why crowds can
sometimes act in ways that seem illogical or even
dangerous.

• Fear and Panic A Powerful Emotional Force
• Groupthink and the Loss of Individual Judgment
• Excitement The Positive Side of Emotional
  Influence.
• Emotional Contagion Spreading Feelings Across a
  Crowd